SOURCE: OSF Global Services

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June 12, 2015 11:00 ET

OSF Global Services Reinvents the Customer Journey for Burton Europe

Salesforce Implementation Gives a New Dimension to Snowboard Technology Leader's Data-Unification Strategy

QUEBEC CITY, QC--(Marketwired - June 12, 2015) - CRM technology services provider OSF Global Services announced today the successful implementation of Salesforce Sales Cloud into Burton Europe's existing ecommerce environment. Thanks to the upgrade, Burton, a leading snowboard brand, has a 360° view of its customers' activity and can better guide its prospects through the online store, all the way to their finalized purchase decisions.

Following the success of its initial collaboration with OSF, Burton Europe is currently exploring new ways to harness B2C data even more effectively by using Salesforce to untap SAP data and integrate a Salesforce Marketing Cloud component to its ecommerce environment in order to further tailor its offerings and provide a fully unified customer journey, both in-store and online.

With new, scalable and actionable customer data, Burton has dramatically boosted its conversion rate, with enhanced flexibility in terms of online transactions, an optimized checkout process and a risk-management platform that supports fraud check before approving customer orders.

"As a leading global brand, Burton engages its customers with smooth purchase experiences, assists them all the way to transaction and approaches them through multiple channels with intelligent incentives," said Gerard Szatvanyi, President and CEO of OSF Global Services. "We are proud to have supported Burton Europe's data-unification initiatives and their growth strategy with a unified implementation of Salesforce."

Salesforce, Salesforce Marketing Cloud and others are among the trademarks of salesforce.com, inc.

About OSF Global Services
Since 2003, OSF Global Services has established itself as a trusted cloud technology consultant and technology integrator, with expertise in cloud application development, integrated content management solutions, leading ecommerce platforms and enterprise CRM solutions. Headquartered in Québec, Canada, OSF has offices in the U.S., UK, France, Germany, Brazil, Italy, Romania and Ukraine, with successes in over 17 countries across North America, Europe and Asia. OSF provides global coverage to its customers through its partner network and with all essential certifications. For more information about the company's services and expertise, or to speak with a solutions specialist, please visit www.osf-global.com.

All trademarks and trade names mentioned herein are the properties of their respective holders and hereby acknowledged.

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