General Motors of Canada Limited

General Motors of Canada Limited

October 18, 2010 12:12 ET

Oshawa Assembly Plant Adds 600 Jobs to Meet Strong Customer Demand for the Chevrolet Equinox

OSHAWA, ONTARIO--(Marketwire - Oct. 18, 2010) - In order to meet exceptional customer demand, Chevrolet Equinox production will increase yet again with over 600 employees beginning work tonight on a third shift at the Oshawa Assembly Plant. Just weeks after the start of regular production for Equinox in Oshawa, the third shift marks the final stage of the previously announced suite of capacity increases for the Chevrolet Equinox and GMC Terrain, two of North America's fastest-selling vehicles.

"In one-third of the time it would normally take, our teams at Oshawa and CAMI have quickly implemented innovative solutions to satisfy incredible customer demand for these popular vehicles," said Kevin Williams, president and managing director of General Motors of Canada. "The successful implementation of these unique capacity increases reflects the new agility and customer focus that drives every business decision we make."

In keeping with the longstanding reputation for quality and productivity that the award-winning Oshawa Assembly Plant has earned, a portion of the new shift will overlap the preceding shift for the next two weeks. This will ensure that best practices are passed on during third shift ramp-up, leading to the highest-possible quality of vehicle builds.

With outstanding style, fuel efficiency, safety and attention to detail, the Chevrolet Equinox has been one of the hottest compact crossovers on the market this year. Sales for the Equinox have increased over 72 percent in Canada and over 77 percent in the U.S., where more than 85 percent of production is exported.

Since launching production at CAMI last year, the Chevrolet Equinox has earned numerous awards, further demonstrating its strong ability to connect with customers and critics alike. Some of these awards include:

  • 2010 Internet Truck of the Year
  • CanadianDriver Top Pick
  • 2010 Best New SUV Platinum Award
  • Consumers Digest Best Buy
  • IIHS 2010 Top Safety Pick
  •'s Top Ten Family Cars
  • MotorWeek 2010 Drivers' Choice Award
  • Ward's 10 Best Engines

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 9,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies.

Contact Information

  • GM Canada
    Jason Easton