SOURCE: OSTG

May 26, 2005 05:00 ET

OSTG Launches Integrated, Customized Marketing Solutions to Maximize Advertiser ROI

Slashdot® DayPass, PowerBar, Solutions Showcase, and Media Snapshot Among the Marketing Programs Delivering Value-Added Content, Access and Measurable ROI to Marketers

FREMONT, CA -- (MARKET WIRE) -- May 26, 2005 -- OSTG (wholly owned subsidiary of VA Software Corporation) (NASDAQ: LNUX), the leading technology network for IT and development professionals and the cornerstone of the Open Source movement, has unveiled several new and innovative marketing programs that provide advertisers with the next generation of branding online through site and editorial integration. OSTG's new Integrated Marketing Solutions include Slashdot DayPass, PowerBar, Media Snapshot, and Sponsor Solutions. Integrated into site navigation and/or editorial content, these programs enable vendors to showcase products, services or brands in easy-to-manage vehicles reaching a highly desirable IT-focused audience.

Integrated Marketing Solutions were developed to complement OSTG's comprehensive media offerings and, in addition to delivering valuable branding opportunities, also provide tangible, measurable results and ROI to marketers through:

--  Assured results with high click-throughs, downloads, or registrations,
    as well as guaranteed page views
--  Turnkey manageability with OSTG designing, producing, hosting, and
    marketing the programs, and providing in-depth reporting and account
    management
--  Integrated, high-touch access to OSTG's audience of millions of IT and
    development professionals
    
"Our goal has and always will be to create results-oriented marketing programs that benefit the hard-working IT community. This means providing contextually relevant marketing platforms that tap into how our IT audience interacts with our sites," said Valerie Williamson, VP of Marketing for OSTG. "We constructed these programs to align with the user's experience -- for example, Slashdot DayPass enables users to see breaking Slashdot stories before anyone else. They actually opt-in to view a marketer's message in order to get an early, sneak peek into Slashdot. So, everyone wins -- the users get a tangible benefit they wouldn't normally get, and the marketer gets an elite, valuable audience willing to receive their message in exchange for a benefit. PowerBar and Sponsor Solutions offer similar integration and benefits."

Innovative Programs Designed for Maximum ROI and Community Access

OSTG's brand and consideration programs enable advertisers to create an outreach program designed to integrate their creative and messaging directly into an OSTG site. Programs include:

Slashdot DayPass, an exclusive reader opt-in program which gives registered users access to breaking Slashdot stories up to thirty minutes before anyone else. Marketers have full exclusivity for their rich media interstitial ads. Slashdot readers represent a highly appealing demographic of individuals who spend significant money on technology both in their personal and professional capacities.

The PowerBar program presents marketers with a premier branding and content integration platform that gives their target audience a preferential look at the vendor's specific technology solutions. PowerBar is integrated throughout the OSTG network of sites with the marketer's logo and drop-down menus of content and special offers that link directly to the marketer's page whereby the target audience can link to specific articles, whitepapers or Webcasts in a high profile and brand-value environment.

The turnkey Sponsor Solutions program, integrated into special sections within an OSTG site, enables vendors to showcase their own custom content and links. Designed for easy maintenance and high-return on investment, Sponsor Solutions offers vendors a range of value-added marketing programs from which to choose.

OSTG is Where Technology is Going

As Open Source technologies become mainstream and IT professionals evangelize adoption of Open Source tools and technologies, more companies and organizations are launching Open Source initiatives as a way to drive additional evaluation and consideration towards their solutions and services. As more and more IT professionals turn to OSTG for resources, solutions, editorial coverage and insight, OSTG's network of technical sites continues to outpace other technology networks with unparalleled growth and community involvement. Recently, SourceForge.net, the de-facto Open Source collaborative development site, surpassed more than one million registered users and 100,000 projects posted on the site. OSTG delivers 290 million page views and nearly 19 million unique visitors every month. Nielsen//NetRatings@Plan has consistently ranked OSTG's sites as number one in delivering business and decision-makers, online buyers of computer hardware and software, and visitors who look for technology news online.

About OSTG

OSTG (Open Source Technology Group) is the cornerstone of the Open Source movement and the leading online network for IT managers and development professionals. OSTG's technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com and freshmeat.net. OSTG also owns ThinkGeek.com, the leading retailer for innovative technology products, and AnimationFactory.com, a leading online-image content provider. For more information, visit www.ostg.com.

VA Software Corporation (NASDAQ: LNUX), OSTG's parent company, is at the center of today's technology revolution, inciting innovation by empowering the IT and development communities with information, community support and software. VA Software is the creator of SourceForge, including SourceForge.net, the global nexus for the Open Source community with nearly 100,000 Open Source projects and more than one million registered users, and the SourceForge Enterprise Edition, used to manage and optimize distributed development across the enterprise. For company information, visit www.vasoftware.com.

Slashdot, freshmeat and SouceForge.net are registered trademarks of OSTG, Inc., in the United States and other countries. VA Software, OSTG, and SourceForge are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners.

*Publisher's own data, based on internal traffic audits as of March 2005.

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