SOURCE: IO Circuit

August 08, 2007 06:30 ET

(OTC: NOVO) Sales Up 100%

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO Circuit.

LAKE HARMONY, PA--(Marketwire - August 8, 2007) - Escalated Visits and Average Sales Orders Increase -- Novori, Inc. (OTCBB: NOVO), a leading online interactive retailer of fine diamond engagement rings and jewelry, announced that sales for the month of July 2007 increased 109% over the same period in 2006. Visits to the website for the month of July, 2007 were up over 40% compared to July, 2006, and the average size of each transaction increased by 9%.

Due to Novori's unparalleled customer service and quality standards in the industry, it is no surprise that that there is an increased percentage of visitors to that are now customers compared to last year.

"We are very pleased that consumers prefer our product selection," stated Mark Neild, CFO at Novori, Inc. "And we are equally happy with the growth in sales at a time of the year when retail is traditionally sluggish."

In their last reported quarter, Novori, Inc. surpassed industry averages by recording a sales increase of 53%.

According to Forrester Research Inc. ( online jewelry sales have gained significant momentum, and an estimated 14% of all jewelry sales worldwide will occur online by 2010.

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Other active stocks are BIDZ.Com, Inc. (NASDAQ: BIDZ), Medarex, Inc. (NASDAQ: MEDX) and Blue Nile, Inc. (NASDAQ: NILE).

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