IO NewsWire

September 20, 2010 07:30 ET

(OTCBB: ATTD) Taking Aim at the $27 Billion Ready to Drink (RTD) Beverage Market

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO News Wire.

NEW YORK, NY--(Marketwire - September 20, 2010) -  Attitude Drinks Inc., (OTCBB: ATTD) an innovative beverage brand development company with a focus on milk based and energy ready-to-drink (RTD) beverages, has recently announced several key developments to its business including appointing Maximum Marketing for representation and the sale of nearly 1 million dollars in Convertible Notes and Common Stock Purchase Warrants.

A 2010 study by Comprehensive Reviews In Food Science And Food Safety highlights the shift of energy drink and functional beverage makers focus from athletes to the entire 18 to 34 year old population, greatly increasing the target market. The entire industry is expected to continue to grow exponentially through 2012. As of 2010, estimates for functional beverage and energy drinks combined exceed $27 billion.

Attitude Drinks has launched Phase III, the first RTD beverage formulated from real milk. Phase III crosses over to both the energy and functional beverage, increasing its marketability. 

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Other active stocks are National Beverage Corp (NASDAQ: FIZZ) Kraig Biocraft Laboratories (OTCBB: KBLB) and B2Digital Inc (PINKSHEETS: BTDG)

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