IO NewsWire

January 20, 2011 07:30 ET

(OTCBB: VTMS) Announces Deal to Sponsor Ferrari at the 2011 American Le Mans Series

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO News Wire.

NEW YORK, NY--(Marketwire - January 20, 2011) - VitaminSpice (OTCBB: VTMS) announced yesterday that they have secured an agreement to be an associate sponsor of Team Ferrari in the 2011 American Le Mans Series (ALMS).

VitaminSpice, a pioneer in the emerging FoodCeutical Industry sees the partnership with Ferrari, a pioneer in the racing world, as a perfect combination to help boost their brand awareness. 

The American Le Mans Series has partnered with ESPN for 2011 which will bring millions of eyes to the races and more attention on the companies like VitaminSpice who are sponsoring teams. ALMS has previously stated that they have doubled the Nielsen Viewer Ratings over the last two years, and this new broadcasting partnership should push them to new all time high ratings.

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Other active stocks are McCormick & Company Inc. (NYSE: MKC) Kraft Foods Inc (NYSE: KFT) and General Mills Inc (NYSE: GIS)

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