WWF-Canada

WWF-Canada
Vancouver Aquarium

Vancouver Aquarium

September 16, 2010 15:21 ET

Ottawa: Local Cleanup Helps Kick-Off the 17Th Annual Great Canadian Shoreline Cleanup

Tens of thousands of people have registered to step up and cleanup across the country this year, and this cleanup at Champlain Bridge Lookout is one of seven happening across Canada this weekend to launch Cleanup Week

TORONTO, ONTARIO and VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 16, 2010) -  

MEDIA ALERT / PHOTO OPPORTUNITY

WHAT:   Ottawa citizens are encouraged to drop by and join hundreds of others gathering at Champlain Bridge Lookout to help clean the city's shoreline and launch the 2010 Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited.  
       
    Photos and interviews available onsite or by phone/email.  
       
WHEN:   Saturday, September 18, 2010 (10 a.m. -12 p.m.)  
       
TIMING:   9:30 a.m. – Ottawa Police Marine Unit Dive begins
    10 a.m. – Registration
    10:30 a.m. – WWF-Canada opening remarks
    10:40 a.m. – Loblaw Companies Limited Opening remarks
    10:50 a.m. – Clean up begins
    12 p.m. – Closing remarks and lunch
       
WHERE:   Champlain Bridge Lookout (http://bit.ly/2010OttawaKickOff)  
       
WHO:   Paulette Roberge, Communications Specialist, WWF-Canada  
    Pierre Ouellet, District Manager, Ottawa Region, Loblaw Companies Limited  
       
WHY:   The Great Canadian Shoreline Cleanup brings communities together to achieve real measurable impacts on the environment both globally and locally. By participating in the Great Canadian Shoreline Cleanup, people can change attitudes and behaviours towards littering our oceans and waterways. Through individual action, nearly one million kilograms of shoreline litter has been removed from the fragile ecosystem since 1997.  
       
    Trash is one of the most widespread pollution problems threatening our ocean and waterways – yet it's entirely preventable. The majority of shoreline litter removed during this annual cleanup originates from land‐based activities.  

About the Great Canadian Shoreline Cleanup

A joint conservation partnership between WWF-Canada and the Vancouver Aquarium, the Great Canadian Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. It is now one of the largest direct action environmental events in Canada, engaging tens of thousands of participants annually in every province and territory. The 2010 annual Great Canadian Shoreline cleanup takes place September 18-26. Register at www.shorelinecleanup.ca.

About Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self- supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, conservation, education, research, and direct action. Learn more at www.vanaqua.org.

About WWF-Canada

WWF-Canada is one of the world's largest and most respected independent conservation organizations, with more than five million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Learn more at www.wwf.ca or www.facebook.com/wwfcanada.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.

Contact Information

  • WWF-Canada
    Paulette Roberge
    613-302-2519
    or
    WWF-Canada
    Alison Sheepway
    613-612-0776