Sun Reflector Kit

June 05, 2013 12:41 ET

Ottawa Mom Invents Energy Saving Window Foil System

OTTAWA, ONTARIO--(Marketwired - June 5, 2013) -

Editors Note: There are 2 photos associated with this Press Release

The sun is scorching, the a/c bill is soaring and the kids can't sleep. So what's a mother to do?

Faced with a situation that most Canadians suffer through, Cate Rushforth fought back with a can-do approach that created a practical, affordable solution - Window Foil. The aluminized non-stretch polyester sheets Cate developed with the help of her 17-year-old daughter Sara are easily applied to windows and then simple to remove after the 10-12 hot weeks of the Canadian summer.

Once in place, Cate discovered that her invention worked amazingly well, reducing the window's transmission of heat by as much as 90% but still allowed her to see her younger kids Samantha, 3 and Jessica, 5 playing outside.

Cate's energy bills plummeted even as Ontario Hydro's daytime rates were shooting up. She knew they were on to something when their friends and neighbours asked to replicate their concept, and the Sun Reflector Kit was born.

At $12.99 it's an affordable solution for Canadians

Suddenly Cate found herself in a booming venture. Sara pushed mom to apply to Dragon's Den and by posting on the Dragons' application site, the kit drew a flurry of interest. From that publicity, a deal was consummated and this month the Sun Reflector Kit goes on sale at Home Hardware stores from coast to coast.

The kit contains Window Foil for two or three windows or patio doors, depending on the home's need. Applied easily with just soapy water using the tools in the kit the Window Foil delivers much more heat reduction than dark blinds or film making it ideal for Canadians without a/c or those sick of their summer energy consumption. Air-conditioners are the most expensive household appliance to run, costing over $200 a month at 21° C and accounting for up to 25% of annual power bills.

For Cate, who holds has a business degree and worked for years in private industry before exiting to care for her family, the kits are a real source of pride. "It's practical, affordable and really saves quite a lot of money. Plus, it suits the Canadian seasons working during our short summer and removable to offset winter heating costs."

Entering the Den

Perhaps the most exciting news is that Dragon's Den has selected Cate and her Window Foil to enter the Den this fall so perhaps the best is yet to come.

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