Ottawa Senators Foundation

Ottawa Senators Foundation

March 12, 2014 14:37 ET

Ottawa Senators Foundation to Participate in Pilot Project to Enhance 50/50 Raffle Draws

50/50 program to feature larger prizes for customers and greater impact for local children and youth

OTTAWA, ONTARIO--(Marketwired - March 12, 2014) - Traditional 50/50 raffle draws at Ottawa Senators (@Senators) home games are going high tech. The Ottawa Senators Foundation (@sensfoundation) has been selected to be part of a pilot program to enhance existing manual 50/50 raffle draws with electronic handheld mobile devices to help raise more money in support of local children and youth while providing larger prizes for raffle participants.

Volunteers will use electronic handheld mobile devices at Ottawa Senators home games to sell and record each 50/50 transaction beginning in fall/winter of 2014.

"It has taken a lot of hard work, persistence and collaboration to make this launch possible, said Danielle Robinson, president and CEO of the Ottawa Senators Foundation. "We are very fortunate to have been selected to be part of this pilot program. Electronic 50/50 allows us to take the fan experience to the next level, improves accuracy and accountability and most importantly, it enables us to provide more support to children and families in our community."

Similar enhancements to 50/50 raffles already in place in other Canadian National Hockey League markets include: Vancouver, Edmonton, Calgary and Winnipeg. The technology has enabled these teams' Foundations to significantly increase the amount of funding. In addition to enhanced revenue opportunities, enhancements to the Ottawa Senators Foundation 50/50 program will offer:

- More excitement for players: Enhanced 50/50 will feature real-time displays of total prize money available and larger jackpots.

- Greater integrity and accuracy: Enhanced 50/50 systems will register and record all transactions and tickets.

- Increased speed and improved access: Enhanced 50/50 will offer the opportunity for more sellers to reach more patrons.

- More funds invested back into the community: With increased revenues more investments can be made into initiatives and programs such as: Sens@School, SENS RINKS, SENS Sports and Leadership League, Project s.t.e.p. and Play to the Max.

About the Ottawa Senators Foundation

The Ottawa Senators Foundation empowers children and youth to reach their full potential by investing in social recreation and education programs that promote both physical and mental wellness. In partnership with the Ottawa Senators Hockey Club, alumni association, corporate partners and fans, more than $75 million has been contributed to thousands of initiatives and charities in the National Capital Region.

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