The Ottawa Sun
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TSX : QBR.B

The Ottawa Sun

October 11, 2006 15:06 ET

Ottawa Sun Steps Up to World Class Printing Quality

OTTAWA, ONTARIO--(CCNMatthews - Oct. 11, 2006) - The Ottawa Sun will introduce readers next week to some of the world's highest quality colour printing as part of the company's plan to modernize the newspaper experience and continue the paper's strong readership growth.

"Readers will see unprecedented quality in the graphic content of the Ottawa Sun," said Publisher Rick Gibbons. "As competition increases in the media universe, the quality of content will determine the winners. Readers will be impressed."

The Ottawa Sun will make the transition Monday, Oct. 16, to some of the world's most modern printing technology, a $110 million MAN Roland Web press located in Mirabel. The new printing system uses Computer Integrated Manufacturing processes and high-speed production that will be twice as fast as the current 17-year-old plant.

The transition to the new presses will create employment opportunities for experienced press operators and other employees at the Mirabel facility over several months as the Ottawa plant is phased out, affecting approximately 40 positions.

The transition plan also will guarantee that commercial printing customers continue to receive uninterrupted, full quality service from the established network of Quebecor facilities.

"In a highly competitive industry, investments in new technologies and evolution of content are the most important elements to satisfy readers' changing needs for information and how it is presented," said Mr. Gibbons. "The other key goal is to deliver more quality at less cost, which is a hallmark of new technologies in business and a significant benefit that will help the Sun evolve and remain a leader in the Ottawa market."

Founded 18 years ago, the Ottawa Sun has maintained a strong presence in the National Capital Region, recently increasing its readership at a time when the newspaper industry is facing challenges from the Internet and traditional competitors. The Sun is the Ottawa's market leader in weekday single copy sales.

The Ottawa Sun is published by Sun Media Corporation, a division of Quebecor Media Inc. Sun Media is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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