SOURCE: Otter

May 02, 2008 05:00 ET

Otter Makes Its Way Across the Atlantic to the United Kingdom!

Online/Catalogue Retailer Introduces New United Kingdom Site

ATLANTA, GA--(Marketwire - May 2, 2008) - Atlanta-based online and catalogue retailer, Otter announces today that its popular clothing; jewellery; and grooming line is now open for business in the United Kingdom. OtterFashion.co.uk and the local-rate line, 0845 68 OTTER (68837) are now ready to take customer orders.

Otter is best known for its colourful graphic men's apparel which included underwear, t-shirts and athletic wear. Recently, Otter expanded its offerings to include a brand-new jewellery selection and grooming products designed just for men. Otter's entire product offering is now available directly to UK customers at more affordable shipping costs and shorter shipping times.

Later this year, Otter will bring its popular catalogue to the UK giving customers another way to shop.

"Our UK-based customers have been very loyal to our brand," said Joshua Harrell, Founder and CEO of Otter. "Now we're in a position to offer them more affordable shipping and handling costs and much faster delivery times."

Customers will experience the same excellent customer service as they have on the US-based site, including Otter's live, 24-hour a day customer service chat feature.

The UK site will be managed by Lee Barden, Red Diamond Worldwide Limited's (Otter's parent company) Operations Manager. Lee will be based in London, England. Wholesale ordering will also be available for retailers interested in offering Otter products in their retail establishments.

"I'm excited to be a part of the launch of Otter in the UK," said Barden. "Our products and designs have already gained popularity here and now we get to bring British customers the entire experience in a dedicated online site and local-rate customer service number. Otter customers will find the experience seamless and with all of the features they've come to know from the US-based retailer."

About Otter:

Atlanta-based Otter specializes in unique apparel, jewellery, grooming products and home accents for the person who embraces life and colour. All Otter products, designed or personally selected by founder and CEO Joshua Harrell, offer a fun, funky and sexy way to live fashionably. Otter introduced the first underwear line to be adorned with Swarovski studs and imprinted with hidden fortunes! Otter customers are as individual as the places they live including: United States, Canada, United Kingdom, Australia, Martinique and even Bahrain. Select items are available at retailers across the globe, with the full product line available for purchase through Otter's own catalog, local-rate line, 0845 68 OTTER (68837) or on the web at OtterFashion.co.uk

Editor's Note: Product images available at: Otter Image Collection (http://www.flickr.com/photos/14188037@N08/).

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