SOURCE: OTTO Digital

August 21, 2007 09:30 ET

OTTO Digital Launches Full-Service Creative Studio to Improve Online Marketing Campaigns Using Behavioral Targeting

New Office Headed by Chief Creative Officer, Paco Viñoly, Formerly of Yahoo!

SAN FRANCISCO, CA--(Marketwire - August 21, 2007) - OTTO Digital, a digital agency that creates and delivers optimized online campaigns based on real-time evaluation of site content and advertising, today announced the launch of OTTO Studio in Venice, CA. This new group, which will be run by newly appointed Chief Creative Officer, Paco Viñoly, will expand OTTO Digital's capabilities by providing top-notch creative to complete OTTO's sterling optimization services.

OTTO Digital, headquartered in San Francisco, focuses on designing optimization campaigns that segment a client's online audience to personalize user Web experiences with relevantly targeted content. The backbone of this approach is the marketing software produced by parent company Offermatica, whose platform is used to deliver, test and optimize various aspects of a campaign to determine which versions produce optimal results.

With the addition of thirteen new customers in the previous quarter, the rapid growth of OTTO Digital is an indication of how primed the market is to adopt design-centric optimization strategies. Existing clients in verticals such as retail, media, financial services and telecom sectors have already seen strong business returns, including Sears, T-Mobile, Skype, Intuit, and Magazines.com.

"I'm excited about the opportunity to build upon the success of OTTO Digital," said Paco Viñoly. "The company is creating more relevant experiences for users in the online environment because the traditional model of content and creative doesn't work anymore. Designing for optimization is not just a new skill in the agency's arsenal. It is a new approach that includes information architecture design, rich application development, and display advertising creation and placement."

Viñoly is an award-winning designer who has led interactive design teams for a broad range of consumer and business-to-business brands including Yahoo!, CNET Networks, Motorola, Seagate, and Bank of America. As the head of OTTO's Southern California office, he will be responsible for defining the agency's approach to content development, expanding the creative team, and helping clients design top-quality creative tailored specifically for optimizing online advertising and marketing campaigns.

"Adding an industry heavyweight like Paco highlights our commitment to providing clients with premium results in both optimization strategy and creative execution," said Jamie Roche, founder and chief executive officer, OTTO Digital. "It was a natural and immediate fit. Paco's proven track record of delivering superior user experience gives OTTO and its customers a significant advantage in the market."

About OTTO Digital

OTTO Digital is a digital agency that creates and delivers optimized online campaigns based on real-time evaluation of site content and advertising. Using segmentation, personalization and targeting, the agency's strategic approach leverages the power of Offermatica's industry leading optimization solution to provide relevancy in and engagement of online marketing. Creating a better user experience results in higher conversions, return on investment and brand value. Some of the Internet's leading advertisers and brands are among OTTO Digital's select group of clients, including T-Mobile, Skype, and Sears. For more information, visit www.ottodigital.com.

About Offermatica

Offermatica is the leading provider of software to test, measure and optimize online marketing and advertising campaigns. The company's platform enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions.

Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. For more information, visit www.offermatica.com. For press inquiries, contact Stephanie Yang at (415) 593-9431. For more information on optimization, visit Offermatica's CEO Matt Roche's blog www.thesiteisdead.com.

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