March 06, 2007 08:00 ET

OurPet's Company Introduces SmartScoop™ Self-Cleaning Cat Litter Box and Other New Products at Global Pet Expo 2007

FAIRPORT HARBOR, OH -- (MARKET WIRE) -- March 6, 2007 -- OurPet's Company (OTCBB: OPCO), a growing designer, developer, producer, and marketer of accessory and consumable pet products, launched nearly 50 new products at the Global Pet Expo 2007, including the SmartScoop™ brand of cat waste and odor control products and the ecoPure™ Naturals brand of natural health and beauty products for pets.

The SmartScoop™ brand of waste and odor control products provides cat owners the most advanced and effective solutions to cat litter box problems. The brand is highlighted by the SmartScoop™ Self-Cleaning Cat Litter Box, which offers consumers an easy to use, low cost, and highly reliable self-cleaning litter box that takes the work out of maintaining a cat's litter box.

Dr. Steven Tsengas, PhD, President and CEO, stated, "We are excited about the market opportunity we have for our SmartScoop™ Self-Cleaning Litter Box. There are over 600,000 self-cleaning cat litter boxes bought annually in the U.S. and, excluding cat litter sales, the cat waste and odor control product segment is estimated at over $150 million per year. Our SmartScoop™ brand also includes several consumable products that are designed to help control the odor and mess associated with a cat's litter box, while making it easier for the pet owner. We expect to begin shipping the SmartScoop™ brand of products nationally to pet specialty retailers and mass merchandisers in the second half of 2007."

The Company also launched the ecoPure™ Naturals brand of natural health and beauty products. These products are designed to provide for natural and healthy pet care. Along with proper nutrition, mental stimulation, physical exercise and proper veterinary care, ecoPure Naturals helps maintain a pet's health and wellness with environmentally friendly, natural products.

Dr. Steven Tsengas concluded, "This year we launched several new brands that we feel will greatly enhance our already strong portfolio of products. We received very positive reactions at the Global Pet Expo for our new products and, barring any initial production delays, the SmartScoop™ Self-Cleaning Cat Litter Box should start having a positive impact on both sales and income beginning in the 2007 third quarter. The financial impact from other newly released products should be more immediate."

About OurPet's Company

OurPet's designs, produces and markets a broad line of innovative, high-quality accessory and consumable pet products in the U.S. and overseas. Investors and customers may visit for more information about the Company and its products.

Certain of the matters set forth in this press release are forward looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; risks of doing business abroad; foreign government regulations; fluctuations in foreign rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the other risks that are described from time to time in OurPet's SEC reports.

Contact Information

    OurPet's Company
    Dr. Steven Tsengas
    (440) 354-6500 (Ext. 111)

    SM Berger & Company, Inc.
    Andrew Berger
    (216) 464-6400