SOURCE: OurPet's

November 27, 2007 11:45 ET

OurPet's Company Provides Operations and Marketing Update

FAIRPORT HARBOR, OH--(Marketwire - November 27, 2007) - OurPet's Company (OTCBB: OPCO), a growing designer, developer, producer, and marketer of accessory and consumable pet products, today provided an update on key operating and marketing initiatives that have taken place since the end of the 2007 third quarter, which will contribute to the Company's near- and long-term outlook.

OurPet's is currently shipping the SmartScoop™ Self-Cleaning Cat Litter Box to three large regional chains, three national catalogs, a wide variety of ecommerce websites and several pet distributors. In addition, the Company expects that in the 2008 first quarter, SmartScoop™ will gain national distribution with a major U.S. chain, as well as distribution with a national chain in Canada.

Scott Fitzhugh, VP Sales and Marketing, stated, "SmartScoop™ ( is now available through a wide variety of channels including national catalogs and ecommerce retailers, regional chains and a variety of pet stores. The SmartScoop™ brand was recently displayed at consumer and retail trade shows and has been positively received. Finally, we are conducting a comprehensive holiday internet marketing campaign that includes online advertising, product video and consumer contests to educate and promote the SmartScoop™ with the tag line of 'a perfect gift for both you and your cat.'

"Along with the SmartScoop™, we are very encouraged with how our other new brands are acting. Our 11 sku ecoPure Naturals brand ( has been positively received and we will be receiving placement at a variety of retailers in the upcoming months. ecoPure will also be displayed at the consumer shows previously mentioned and we have begun a focused marketing campaign to expose influential natural pet product retailers to the ecoPure Naturals brand.

"Our DockDogs brand was launched in the 2007 third quarter and is now available at all DockDogs Shows and at OurPet's will focus on taking this brand to both its current retailer base, plus expanding in the rapidly growing sporting dog category. We now have a complete line of DockDogs Outdoor Gear branded products which includes 14 outdoor/mobile pet sku's. We are focusing our efforts on retailer placement for 2008 in both our traditional channels, as well as opening up a new channel for OurPet's with the outdoor/sporting dog market. Our partnership with DockDogs also allows us to direct mark ecoPure Naturals toward the DockDog membership," concluded Mr. Fitzhugh.

Dr. Steven Tsengas, President and CEO, stated, "While the 2007 third quarter was challenging, we are optimistic that the Company will return to double digit growth rates in the 2007 fourth quarter. We expect to start 2008 strong, as our 2007 brands will be available at a greater amount of national retailers. I would also like to mention our existing brands, as we still offer the number one brand of elevated dog feeders, stainless steel non-slip pet bowls and interactive pet toys. These brands continue to perform well and I encourage everyone to visit to view our full product offering. We appreciate the dedication our associates and the patience of our investors during the year, as we have built a foundation to transform our company into an industry leader."

About OurPet's Company

OurPet's designs, produces and markets a broad line of innovative, high-quality accessory and consumable pet products in the U.S. and overseas. Investors and customers may visit for more information about the Company and its products.

Certain of the matters set forth in this press release are forward-looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; risks of doing business abroad; foreign government regulations; fluctuations in foreign rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the other risks that are described from time to time in OurPet's SEC reports.

Contact Information

    OurPet's Company
    Dr. Steven Tsengas
    (440) 354-6500 (Ext. 111)


    SM Berger & Company, Inc.
    Andrew Berger
    (216) 464-6400