SOURCE: OurPet's Company

September 18, 2007 16:06 ET

OurPet's New Product Introductions Are Receiving High Retail Acceptance Especially SmartScoop™ Self-Cleaning Cat Litter Box

FAIRPORT HARBOR, OH--(Marketwire - September 18, 2007) - OurPet's Company (OTCBB: OPCO), a growing designer, developer, producer, and marketer of accessory and consumable pet products, announced today that one of its major new products, the SmartScoop™ Self-Cleaning Cat Litter Box, is receiving an extremely high level of acceptance with major retailers of pet products.

With the help of Nottingham Spirk Design Associates, Inc., a leading product invention and development group, OurPet's has developed an automatic cat litter box named the SmartScoop, which the company anticipates retailers to begin marketing by the end of this month. The SmartScoop's innovative design provides consumers an easy to use, low cost, and highly reliable self-scooping litter box that takes the work out of maintaining a cat's litter box. The SmartScoop brand also includes several consumable products that are designed to help control the odor and mess associated with a cat's litter box, while making it easier for the pet owner. The SmartScoop provides cat owners with the most advanced and effective solutions to cat litter box problems. In addition, it eliminates daily contact with a dirty litter box, which makes it a perfect fit for expectant mothers and families.

There are over 600,000 self-scooping cat litter boxes bought annually in the U.S. Further, exluding cat litter sales, cat owners as a whole spend an estimated $150 million per year on waste and oder control products. The SmartScoop™ Self-Cleaning Cat Litter Box will have a competitive retail price ranging from $79.99 to $129.99.

Dr. Steven Tsengas, PhD, President and CEO stated, "We are very pleased that the initial response of orders for SmartScoop™ will exceed our budget. We have spent an enormous amount of time, effort and money on this product, so that OurPet's is positioned to earn a favorable return on its invested capital.

"This product, as well as all of our products being introduced, has gone through a thorough quality testing program to meet pet owners' requirements. The initial impact of all of our new product sales in addition to the SmartScoop™ Self-Cleaning Cat Litter Box will begin in the third quarter and will be most noticeable in this year's fourth quarter."

About OurPet's Company:

OurPet's designs, produces and markets a broad line of innovative, high-quality accessory and consumable pet products in the U.S. and overseas. Investors and customers may visit for more information about the Company and its products.

Certain of the matters set forth in this press release are forward-looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; risks of doing business abroad; foreign government regulations; fluctuations in foreign rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the other risks that are described from time to time in OurPet's SEC reports.

Contact Information

    OurPet's Company
    Dr. Steven Tsengas
    (440) 354-6500 (Ext. 111)
    SM Berger & Company, Inc.
    Andrew Berger
    (216) 464-6400

    OurPet’s Company
    1300 East Street
    Fairport Harbor, OH 44077-5573, USA
    (800) 565-2695
    Phone (440) 354-6500
    Fax (440) 354-9129