SOURCE: OurPet's Company

February 25, 2008 08:00 ET

OurPet's Products Well Received at Global Pet Expo 2008

-- Adds to Sales and Marketing Staff; Management Upbeat About 2008 Business Outlook

FAIRPORT HARBOR, OH--(Marketwire - February 25, 2008) - OurPet's Company (OTCBB: OPCO), a growing designer, developer, producer, and marketer of accessory and consumable pet products, updates investors on another successful Global Pet Expo, which the Company recently attended in San Diego, California. In addition, the Company is pleased to announce two new sales and marketing associates.

Scott Fitzhugh, VP Sales and Marketing, stated, "We were very pleased with the interest this year at our booth for the Global Pet Expo. We were clearly one of the busier booths in the San Diego Convention Center and our products were well received by our existing and potential new customers. This year for the Global Pet Expo, our strategy was to strengthen and enhance our existing brands. We launched several new products under our existing brands and totally redesigned and relaunched our Play-n-Squeak (www.playnsqueak.com) brand of interactive cat toys."

The redesigned and relaunched Play-n-Squeak brand included developing a new brand logo, new color scheme, new positioning and several new products, all of which have been met with an extremely positive response. The original Play-n-Squeak Mouse was introduced in 1999 and was designed to exercise a cat's instinct to hunt, stalk and pounce on prey and since then, OurPet's has sold over 15 million Play-n-Squeak toys. As a result of the positive response received from the Global Pet Expo 2008, management is optimistic that sales from this brand will increase throughout 2008. The Play-n-Squeak is a patented product that incorporates realistic electronic mouse squeak sound.

Mr. Fitzhugh continued, "In addition to the enhancements made to our Play-n-Squeak brand, as expected, we experienced high interest for our SmartScoop™ Self-Scooping Cat Litter Box (www.smartscoop.com) from new domestic and international customers, strengthened our Durapet™ brand of feeders to include the patent pending Slow-Feed, and introduced Flappy outdoor healthy-fun products for dogs."

Dr. Steven Tsengas, PhD, President and CEO, stated, "While our ecoPure™ Naturals brand (www.ecopurenaturals.com) has been out for sometime, we are officially launching the full line of natural health and beauty products, which include natural herbal shampoo, odor and spot remover, ear care, flea and tick spray, aromatherapy, supplements and appetite enhancer products. We are very excited about the opportunity of this brand, as more and more consumers want healthy, natural alternatives for their dogs and cats. Further, I believe the high level of interest in our products will result in an expanding rate of retail and consumer acceptance of our portfolio of brands and products.

"I am pleased to announce that we have added key personnel to the Company to strengthen our marketing and sales organization and to sell our new products to new markets. Rebecca Parks has joined the Company as Special Accounts Manager and Rochelle Hardigan has joined the Company as Market Channel/Promotions Manager. We continue to strengthen our organization and I am excited about our future as OurPet's becomes the leading innovator of healthy, natural, and high-quality accessory and consumable pet products."

About OurPet's Company

OurPet's (www.ourpets.com) designs, produces and markets a broad line of innovative, high-quality accessory and consumable pet products in the U.S. and overseas. Investors and customers may visit www.ourpets.com for more information about the Company and its products.

Certain of the matters set forth in this press release are forward-looking and involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially are the following: business conditions and growth in the industry; general economic conditions; addition or loss of significant customers; the loss of key personnel; product development; competition; risks of doing business abroad; foreign government regulations; fluctuations in foreign rates; rising costs for raw materials and the unavailability of sources of supply; the timing of orders booked; and the other risks that are described from time to time in OurPet's SEC reports.

Contact Information

  • CONTACT:
    OurPet's Company
    Dr. Steven Tsengas
    (440) 354-6500 (Ext. 111)

    INVESTOR RELATIONS:
    SM Berger & Company, Inc.
    Andrew Berger
    (216) 464-6400

    OurPet's Company
    1300 East Street
    Fairport Harbor, OH 44077-5573, USA
    (800) 565-2695
    Phone (440) 354-6500
    Fax (440) 354-9129
    www.ourpets.com