Canadian Out-of-Home Digital Association

September 17, 2008 08:30 ET

Out of Home Experts Go Digital at TorontoTechWeek

TorontoTechWeek Announces Alliance with Canadian Out-of-Home Digital Association

TORONTO, ONTARIO--(Marketwire - Sept. 17, 2008) - Canadian Out-of-Home Digital Association (CODA) recently partnered with TorontoTechWeek to celebrate and pay tribute to the City of Toronto for having the largest Information and Communication Technology (ICT) sector in Canada and the third largest in North America.

CODA Network operators are participating in a two month TorontoTechWeek awareness campaign leading up to the conference, which runs from September 22 - 26, 2008. On Friday September 26 industry leading experts from Pattison, CBS, Media Experts, ONESTOP Media Group and CODA will take the TorontoTechWeek stage and engage in an unscripted panel discussion about the "Future of Out-of-Home Digital."

"This is the first of many CODA initiatives to come that demonstrates the power of OOH Digital, and the important role CODA plays in the ease of distribution across multiple Networks," says Michael Girgis, ONESTOP Media Group President and CODA Co-Founder /Chair. "We are currently working with community programs such as, Crime Stoppers and Child Find, to facilitate timely messaging across all CODA member networks."

An industry outlook from PricewaterhouseCoopers reports that the $321-million Canadian Out-of-Home market should grow at an annual compounded rate of 8.7 per cent, making it the second fastest growing advertising channel behind the internet.

"Technology, specifically Digital, is playing an instrumental role in the expected growth rate of the Out-of-Home. It is revolutionizing the Out-of-Home media industry," says Dave Forde, TorontoTechWeek Chair. "We are proud of the alliance with CODA and look forward to featuring Out-of-Home during TorontoTechWeek."

For more information on TorontoTechWeek, visit: www.torontotechweek.com

About TorontoTechWeek

TorontoTechWeek is an annual industry-wide initiative that showcases Toronto as one of the largest, most innovative, and fastest growing Information & Communications Technology (ICT) markets in North America. During TorontoTechWeek, ICT leaders, professionals and investors come together to promote and foster partnerships, employment, investment, education and new business. Throughout September 22 - 26, 2008, industry associations and businesses will deliver a schedule of world-class events to address the needs and interests of entrepreneurs, executives, senior managers, investors, marketers, and IT professionals associated with the ICT sector. For more information, or to register, please visit www.torontotechweek.com.

About Canadian Out-of-Home Digital Association

The Canadian Out-of-Home Digital Association (CODA) is a non-profit trade association representing industry leaders from across Canada. CODA's mission is to provide the out of home digital industry with leadership and establish best practices for association members to improve the effectiveness of the industry as a whole. www.oohdigital.ca.

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