SOURCE: Forward Market Media

Forward Market Media

November 20, 2012 09:00 ET

Outback Bowl and Forward Market Media Partner to Get Fans Advanced Access to Tickets

TeamTix Reservation System Lets Fans Secure the Right to Buy a Ticket if Their Team Makes It to the Game

LAKE FOREST, IL--(Marketwire - Nov 20, 2012) - Forward Market Media (FMM), together with the 2013 Outback Bowl, today announced that fans can access tickets through their new reservation system on http://www.outbackbowlteamtix.com. Through this partnership, the Outback Bowl will utilize FMM's innovative software platform to give fans the ability to reserve the right to purchase tickets at face-value if their beloved team secures a slot in the game scheduled for New Year's Day, 2013, in Tampa, Florida. 

The Outback Bowl's new "TeamTix" ticket reservation system provides the ultimate fan experience as teams compete throughout the season, and brings affordable access to those fans who most want to see their teams in action. This year's forward market platform features refined navigation tools, an improved, user-friendly interface and enhanced social media connectivity.

Here is how it works: Football fans from across the nation can go to the official Outback Bowl site (www.outbackbowl.com) to purchase a "TeamTix" reservation for the game for as little as $10. If their team receives a berth in the Bowl, that fan purchases a ticket to the game at face value. If the fan's team is not selected for the Bowl, the reservation expires. Fans can also resell or trade their ticket reservation in the Outback Bowl's hosted market exchange, where reservation prices rise and fall based on each team's on-field performance and demand for tickets. In addition, special team-specific Twitter hashtags will enable fans to closely follow their team's forward marketplace to buy, sell and trade in real time.

"College football fans are among the most dedicated in the world, and we are very pleased to bring a new level of ticket access to those passionate fans of SEC and Big Ten teams vying for contention at the Outback Bowl," notes Jim McVay, CEO of the Outback Bowl. "Forward Market Media has provided an innovative solution to the challenge of ensuring that fans of the teams playing get into the seats they covet on New Year's Day, and we're pleased to make this partnership part of our offering."

"We are delighted to be teaming up with the Outback Bowl, a game with a long tradition of bringing football fans and their families to Tampa to ring in the New Year," said Scott McKibben, CEO of Forward Market Media. "As fellow fans of the sport, we are pleased to help our partners deliver on the promise of a great fan experience through better ticketing options."

Forward Market Media's reservation platform is tested and proven -- all four BCS Bowl Games including the Tostitos Fiesta Bowl, the  Rose Bowl presented by Vizio, the Discover Orange Bowl and the Allstate Sugar Bowl are licensees of FMM. The 2013 BCS National Championship Game's forward market is also active and fans are trading and buying tickets for the January 7th match-up at http://www.orangebowlteamtix.org//content/home.

About the Outback Bowl
The Outback Bowl is a not-for-profit organization that hosts a college football bowl game on New Year's Day in Tampa, Florida. The game matches teams from the Southeastern Conference and Big Ten Conference. More information is available at www.OutbackBowl.com

About Forward Market Media
Forward Market Media (FMM) offers unique online ticketing solutions that connect passionate fans and consumers with the events, products and content they value most. Through its proven Forward Market technology platform, FMM delivers entirely new, compelling, engaging, and entertaining ways for the world's most respected brands to reach and interact with their most ardent supporters. More information is available at www.go-forward.com.

Contact Information

  • Media Contact:
    Meghan Gardner
    Version 2.0 Communications
    O: 617-426-2222
    C: 857-222-2864
    Email Contact