NEW YORK, NY--(Marketwire - Sep 6, 2012) - Outbrain, the leading content discovery platform, today announced that sales veteran Avi Zimak has joined the company as National Sales Director, Publishers. With over 15 years of advertising sales experience at leading publishers including Hearst, Condé Nast and Ziff-Davis, Zimak will play a key strategic role at Outbrain, leading the national publisher sales team. Zimak's hire comes in response to rising demand for Outbrain's technology, which helps publishers, brands and agencies get their content discovered by an audience of highly engaged readers.
Zimak brings deep experience growing revenue and managing sales teams for leading media companies. He most recently served as advertising director for Hearst Tablet Media, where he oversaw all aspects of tablet media advertising and marketing sales for Hearst's 20 domestic magazine brands. Prior to that, he served as advertising manager for Town & Country where he helped oversee 20 employees responsible for millions in annual advertising sales revenue. Zimak has also held sales director positions at Gourmet Magazine and Details Magazine.
"Coming from the publishing world, I immediately recognized the power and the value of Outbrain's technology. Today, more than ever, the media industry needs to be on its toes and constantly thinking of new ways to attract and engage new readers," said Zimak. "I'm a big believer in their mission and core values and couldn't think of a better time to join than now, when the company is experiencing such incredible momentum."
"The success and rapid growth we've achieved at Outbrain in the last few years further validates our mission to help readers discover new content online and to give brands and publishers the ability to reach highly engaged audiences. Adding Avi's strong leadership and unparalleled publisher and sales experience to our team will help fuel our continued success and expansion," said John LoGioco, Outbrain SVP & GM Americas.
Since launching in 2006, Outbrain has become the leading content discovery platform used by more than 700 premium publishers around the world. Outbrain serves 50 billion recommendations per month. Their technology enables publishers to drive discovery by an audience of highly engaged readers across all types of media -- from articles and blog posts to videos, slideshows and mobile-optimized content. Outbrain was recently debuted on comScore as the fifth largest syndicated ad entity technology.
Outbrain (www.outbrain.com), the leading content discovery platform, is on a mission to help readers find the most interesting content online, while giving publishers and brands the ability to reach a highly engaged audience. Using personalized links, Outbrain recommends content across a network of more than 700 premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and MSNBC. Links to content on a publisher's own site increase stickiness, while links to high-quality third-party content increase site traffic and generate revenue. Outbrain is currently installed on more than 90,000 sites and serves 50 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with offices in the Asia, Australia, Europe, Israel, and United States.