SOURCE: Outbrain

Outbrain

October 22, 2012 08:00 ET

Outbrain Launches New Self-Serve Platform; Enables Businesses to Amplify Their Content Marketing Efforts

New Offering Drives Exposure to Online Audiences and Site Traffic for Businesses of All Sizes

NEW YORK, NY--(Marketwire - Oct 22, 2012) - Outbrain, the leading content discovery platform, today launched Outbrain Amplify's self-service platform, a fast and highly effective solution for marketers looking to drive a highly engaged audience to their best online content. Previously available only to larger brands, the self-serve platform is an extension of the company's core offering that allows businesses of all sizes and budgets to distribute their content at scale.

Businesses, brands and even publishers are realizing the importance of content marketing, allocating marketing dollars and resources towards creating and curating quality content to boost brand awareness and customer loyalty. Distribution is often a neglected part of the equation and Outbrain Amplify works to further the effects of content marketing efforts by surfacing that content to target audiences on premium publisher sites.

"Businesses large and small understand the importance of content marketing. Whether it's a Fortune 500 publishing a white paper, or a restaurant framing a great review from a local newspaper and hanging it in their window," said Yaron Galai, Outbrain cofounder and CEO. "Outbrain Amplify enables marketers to realize the full value of their content by exposing it to captivate audiences on some of the top publishers in the world."

With a convenient, pay-per-click model and a daily campaign minimum of just $10, Outbrain's self-serve platform is the perfect solution for businesses looking for a cost-effective way to maximize the ROI of their content marketing efforts. Once a business submits its content via an RSS reader or individual links, that content appears as an editorial recommendation -- "Suggestions for Further Reading" or "More From Around the Web" -- on hundreds of premium publisher sites like CNN, MSNBC and Mashable. Outbrain's proprietary algorithms ensure that the content is placed only on contextually relevant publisher sites in order to drive a high-quality audience of engaged readers.

Customers are able to monitor results via Outbrain's analytics dashboard and actively manage specific campaign efforts, including budget. The number of times links are shown depends on a variety of elements including the campaign budget. Whether it's a blog post, video or a great piece of press, Outbrain Amplify is designed for quality content and the self-serve platform's unique CPC model is optimized for engagement, serving content more frequently as it earns more clicks.

Small businesses have already begun using Outbrain Amplify's self-serve, as part of a closed-beta, and are seeing great results. Swanson Health Products, a retailer of discount vitamins, supplements and herbs, saw a 24% increase in time spent on their blog. Moreover, 97% of all referrals were from new visitors. "Outbrain not only succeeded in bringing new visitors to our site, but these visitors are engaging with more content for a longer period of time."

For more information on Outbrain Amplify's self-serve platform visit outbrain.com/amplify/selfserve.

About Outbrain
Outbrain (www.outbrain.com) helps people discover the most interesting, relevant and trusted content wherever they are. Outbrain provides personalized recommendations across a network of premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain's all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content - on their site and and around the web. Outbrain is currently installed on more than 90,000 sites and generates more than 6.5 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.

Contact Information

  • Media Contact:
    Lindsey Scott or Gavin Skillman
    Outbrain (at) launchsquad (dot) com
    212-564-3665