SOURCE: Outbrain

Outbrain

August 03, 2011 08:00 ET

Outbrain Optimizes Mobile Content Discovery Experience for the Web's Leading Publishers

Outbrain for Mobile Enables Publishers to Increase Content Consumption and User Engagement Among Readers on the Go

NEW YORK, NY--(Marketwire - Aug 3, 2011) - Outbrain, the leading content discovery platform, today announced Outbrain for Mobile, an extension of the company's content recommendation service adopted for mobile-optimized sites. Outbrain for Mobile enables publishers to boost their mobile traffic and revenue, while enhancing the user experience by providing personalized links to recommended content for readers who are accessing the site from their mobile device.

"We've always focused on providing readers with access to the most compelling content online. And now, as more people consume content on their mobile devices, we've made it a priority to serve them the same great content in this new environment," said Yaron Galai, Outbrain CEO and co-founder. "We've seen incredible traction with our flagship product among the web's leading publishers and feel that it's a natural next step to provide tailored recommendations to readers who are on the go."

Outbrain's proprietary algorithms combine audience, contextual and social data in order to make personalized recommendations for each individual viewer. The company's mobile product opens up additional opportunities for publishers to generate revenue through increased page views and by showcasing third-party content optimized for mobile. Outbrain for Mobile blends seamlessly with the look and feel of a publisher's site, while maximizing the limited real estate on a mobile device's smaller screen. And because it is device agnostic, the experience is supported by all smartphones, regardless of the operating system.

Outbrain is currently installed on the websites of more than 100 premium publishers, including USA Today, AllThingsD and MSNBC, and serves more than 23 billion links to content each month. For more information on Outbrain for Mobile, please contact sales@outbrain.com.

About Outbrain
Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including USA Today, AllThingsD, MSNBC, The New York Post and The Atlantic. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute their content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with offices in London, Los Angeles and Netanya, Israel, and is backed by Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.

Contact Information

  • Contact:
    LaunchSquad for Outbrain
    Melissa Klein or Lindsey Scott
    Outbrain (at) launchsquad (dot) com
    212-564-3665