SOURCE: Outbrain Inc

Outbrain Inc

October 18, 2016 08:00 ET

Outbrain Unveils Partner Network

Closing the gap between content creation, distribution and measurement to provide marketers with the most comprehensive content marketing offering in the industry

NEW YORK, NY--(Marketwired - October 18, 2016) - Outbrain, the world's leading premium content discovery platform, today announced the creation and launch of the Outbrain Partner Network (OPN). The OPN brings together a comprehensive range of content solutions and services with Outbrain's content discovery and amplification capabilities. Now marketers can leverage the OPN to successfully develop, distribute, amplify, and measure premium branded content that meets consumers' high expectations and drives engagement. With the rapid growth of Content Marketing and Content Distribution, a powerful ecosystem has emerged. The creation of the Outbrain Partner Network allows Outbrain and its partners to help marketers tap into this ecosystem and drive results.

"Content marketing continues to be a strong area of growth for brands and agencies and marketers are increasingly turning to the power of compelling content-driven customer journeys to drive results," said Eric Hadley, Head of Marketing at Outbrain. "Outbrain has invested heavily in surfacing new opportunities for brands through innovation in targeting, analysis, and measurement. Now, through the Outbrain Partner Network, we will combine this with the specialist knowledge and solutions of our expert partners to offer a better way to create and scale content, allowing marketers to reach the right audiences in an authentic way."

The Outbrain Partner Network is the latest commitment in bringing bold and impactful ideas to the digital marketing industry. Created to help align marketers with the best partners to leverage and benefit from the power of Outbrain, OPN offers a full suite of capabilities to build successful content marketing strategies, including: data and insights, tailored content management and optimization solutions, campaign planning and performance measurement tools, mobile-first interactive storytelling and commerce solutions, premium video development, social-media influencer access and distribution, and a full range of editorial content consulting and creation services. Through its full suite of capabilities the OPN affords a huge opportunity for marketers seeking to drive meaningful results from their digital content strategies and reach relevant audiences authentically, simply and at scale.

Outbrain, the first to market with its content discovery platform and the clear category leader, is one of the few marketing technology platforms with enough scale to be a true one-stop content marketing destination for the world's largest brands. Outbrain, which serves over 250 billion personalized content recommendations every month, continues to deliver tools, insights, education, and infrastructure that are as transformational for the marketing world, as its technologies have and continue to be for the publishing industry.

"Outbrain's OPN program provides a simplified solution for brand owners and marketers to curate and distribute premium content that will resonate with their audiences," said John Hazard, VP of Enterprise Services, Contently. "By working with Outbrain we're truly delivering on the promise of technology platforms to make marketing simpler, better, and more impactful."

The launch partners assembled to move digital marketing forward through OPN include: LiveRamp, Bluekai, Quantcast, Scripted, Contently, Simplereach, Brax, Bombora, GeistM and Zemanta.

Ryan Buckley, CEO of Scripted, commented: "Outbrain is a critical piece in the modern content marketing technology stack. One question our writing customers always ask at Scripted is how to get distribution for their posts. Outbrain is the answer, and that's why we are in their partner program. Our customers have been asking for this writing + distribution combo for years."

Notes to Editors:
* Outbrain Amplify is a content discovery platform that enables brands and agencies to have their content appear as recommendations on publisher sites. We bring premium publishers and marketers of all sizes into the world's most vibrant content marketplace.

For almost a decade, Outbrain has been providing leading media properties with innovative solutions that help them engage their audiences. We began as the most robust organic content recommendation engine for publishers. Our publisher partners choose us because we drive deep engagement & discoverability of their organic content and open up new native revenue streams. [www.outbrain.com] .

About Outbrain
Outbrain (www.outbrain.com) is the world's leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 250 billion personalized content recommendations every month and reaches half a billion unique visitors* from across the globe.

Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Sky News, and Time Inc.

*comScore desktop reach only

Contact Information

  • Sarah Gavin
    Head of Global Marketing Programmes & Corporate Communications
    Outbrain

    Tel: +44 (0)7970 313600
    Email: sgavin@outbrain.com