SOURCE: Toyze

Toyze

November 17, 2014 07:00 ET

Outfit7 and Toyze Sign Licensing Deal

Talking Tom and Friends Franchise Comes to Life as 3D-Printable Toys; Toyze App Available Worldwide for iOS and Android

SACRAMENTO, CA--(Marketwired - Nov 17, 2014) -  The most downloaded cast of animated mobile characters is now available worldwide as 3D-printable toys! Multinational entertainment company Outfit7 Limited announced today that it has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze (pronounced toy-zee), the first "app store" for 3D-printed customizable game characters.

For the first time, users will be able to customize the Talking Tom and Friends characters into 3D models, share their creations on social channels, and bring them to life as 3D-printed toys. First out will be Talking Tom himself, available now on Toyze's app on Google Play and coming soon at the AppStore.

Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. Surpassing two billion downloads across its suite of apps this past October, more than 230 million monthly users play the apps in over 230 territories worldwide. The wildly popular franchise also includes an upcoming CGI animated series, chart-topping YouTube videos, and just announced a feature film. Toyze is the latest addition to its global licensing and merchandising portfolio. 

For players, Toyze offers two options to model and produce their very own toys. First, there is the free app for the easy 3D customization of their favorite game characters. At the swipe of a finger, Toyze's intuitive in-app 3D editor allows users to personalize the character in a beautiful 3D view, add accessories and attributes, play with poses and sizes -- and build their own collections. Once they have completed their model, users can share their creation via Facebook, Instagram and email with friends and family.

Players will also have the unique opportunity to "Toyze" their Talking Tom into a 3D toy. Using Toyze's 3D editor, players can choose from 13 different eye colors, five hairstyles, 15 clothing styles and seven masks, and add any of 15 hats or eight types of glasses. Talking Tom comes in eight different poses and 25 colors. Once the 3D model is complete, players can choose to purchase their very own customized toy, from between one and eight inches tall! Toyze uses the most advanced 3D printing technology to create the model and then ships it right to their front door.

"Talking Tom and Friends cast of internationally beloved characters are an incredible addition to Toyze's portfolio," said Toyze CEO Vilius Rinkunas. "We are thrilled to be joining forces and giving their two billion plus fans the ability to take these lovable characters out of the app and into their hands!"

"We are excited that Talking Tom and his friends are now part of Toyze's app and are proud to contribute to bringing one of the most popular animated characters in the world to life!" said Miranda Bastijns, director i-materialise, Toyze's production partner.

About Outfit7 Limited

Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet.

Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all. Its flagship app franchise Talking Tom and Friends has achieved over two billion downloads since its launch in 2010 and continues to grow with 230 million active users each month.

Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. With a movie in production and a CGI animated series soon to debut, a global licensing and merchandising program and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.

Outfit7 Limited is a UK multinational entertainment company headquartered in Cyprus.

For more information, please visit www.Outfit7.com and www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.

About Toyze

Toyze Marketplace is the first "app store" for 3D printed customizable game characters. From in-app to in-hand, Toyze allows gamers worldwide to 3D model and print their favorite game characters. Toyze aims to democratize and stir up the toy market by offering game developers of all sizes the opportunity to extend their branded characters to custom merchandising. The company was founded in 2014 in Lithuania by Ilja Laurs, chairman of European VC firm Nextury Ventures and former founder and CEO of GetJar -- together with a team of technology professionals from Lithuania. Toyze's first partner, licensee and investor is Zeptolab, developers of the award-winning, hit franchise Cut the Rope®. For more information, please visit www.toyze.com, "Like" us on Facebook and follow us on Twitter @Toyze and Instagram @Toyzeapp.

About i-materialise

Far more than just an online 3D printing service, i.materialise helps people to materialise their creative ideas. With nearly 25 years of experience in the technology, more than 100 professional 3D printers, and the largest selection of materials (including metals) and finishes out there, i.materialise offers anyone with an eye for design and head full of ideas the possibility to turn their dreams into 3D reality. Create, share, and sell your designs with i.materialise.

NOTES TO EDITORS

More Info

Since the premiere of the first Talking Tom app in 2010 the wildly popular franchise has extended beyond second screen entertainment, and touts soaring numbers to match:

  • Two billion downloads of its portfolio this Fall 2014, with 14 apps launched within four years;
  • An accelerated download rate of 40%, since the company celebrated its one billionth download in June 2013;
  • Talking Tom and Friends exceeds 230 million monthly active users in over 230 territories worldwide;
  • Fans have uploaded 1.8 million independent interactions with their favorite characters to YouTube, creating more than 35 million views every month;
  • Combined subscribers to the Talking Tom and Friends YouTube channels exceed 1.7 million.

Contact Information

  • Media Contact:
    Audrey Mann Cronin
    Mann Cronin PR
    Email Contact
    914-260-9651