Outsell Achieves Certification in the Reynolds Certified Interface (RCI) Program

Certification Facilitates Safe and Secure Exchange of Data Between the Reynolds and Reynolds DMS and Outsell's Digital Marketing Platform Outsell Fuel


MINNEAPOLIS, MN--(Marketwired - Jul 12, 2016) - Outsell, which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, announced today that it has achieved certification in the Reynolds Certified Interface (RCI) program. RCI program certification helps ensure the safe, secure and reliable transfer of data between a Reynolds and Reynolds dealership management system (DMS) and Outsell's digital marketing platform, Outsell Fuel.

"RCI certification enables dealers to send data safely and securely from a Reynolds DMS to Outsell's platform for digital marketing purposes," said Bryan Harwood, Outsell's Chief Technology Officer. "Auto dealers who already use both Reynolds and Outsell can now benefit from a smoother, more reliable data-exchange process."

For more information about Outsell's customer engagement platform, Outsell Fuel, please visit: http://www.outsell.com/fuel/

About Outsell

Outsell drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle. Dealers using Outsell's proprietary technology are tipped off when customers are most ready to engage, buy or service. Outsell makes dealers' lives easier by keeping them in front of customers on a consistent, individualized basis and automating follow up. The Outsell multi-channel customer engagement platform manages millions of interactions every month for dealers representing all major automotive brands.

Contact Information:

Media Contact
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Big Swing Communications

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