MINNEAPOLIS, MN--(Marketwired - Jan 23, 2014) - Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers, announced today the release of Outsell AutoMotics™ as part of its Digital Engagement Platform.
Outsell's easy-to-use Digital Engagement Platform allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven marketing programs that drive superior sales results via personalized communications orchestrated across email, SMS, mobile, chat and social.
High performing marketing teams routinely use predictive analytics, statistical modeling and data mining to understand customer behavior, preferences and anticipate next actions. Unfortunately, statistical modeling tools are often prohibitively expensive, and moreover, there is a shortage of data scientists available -- at any price -- who know how to use these tools.
To bring the power of statistical modeling to its automotive clients, Outsell has introduced AutoMotics, a set of packaged predictive models that help automotive marketers anticipate customer needs, detect preferences, improve message timing, increase relevancy, and improve sales.
AutoMotics helps dealers and brands to precisely target their customers with relevant messages based on their likelihood to:
- Purchase or service their vehicle within a given timeframe;
- Respond to an offer;
- Defect to another brand;
- Advocate for a specific brand;
- Prefer a specific vehicle class, model, feature or price point;
- Spend a certain amount over their lifetime.
AutoMotics' field-proven models analyze existing dealer data sources. The resulting model scores are automatically integrated into individual customer profiles within the Digital Engagement Platform and are used in the ongoing campaign logic to inform offer selection, targeting and timing.
The bottom line impact of the models is reflected in easy-to-understand matched-sales reports and lift-against-control ROI calculations, where AutoMotics clients are typically enjoying a sales lift of 15-20%.
"Our clients often lack the sophisticated tools and dedicated staff required to build effective predictive models in-house, yet these models are critical to helping them anticipate vehicle and service needs," said Dan Smith, Vice President, Product at Outsell. "Outsell's AutoMotics models are "always-on," giving our clients an accurate and up-to-date customer understanding that directly leads to superior sales results."
To learn more about Outsell's award winning Digital Engagement Platform, please click here.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company's award-winning Digital Engagement Platform enables its clients to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level. Outsell drives measurable incremental sales for five of the top automobile manufacturers in North America.