Outsell's Customer Engagement Solution Showcased at 2016 Dealer Marketing Strategies Conference

MINNEAPOLIS, MN--(Marketwired - May 20, 2016) - Outsell, which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, is showcasing its solutions at the upcoming 6^th annual 2016 Dealer Marketing Strategies Conference (DMSC), taking place in Napa Valley, California from May 22 - May 24, 2016.

At booth #106, Outsell will feature:

• Outsell Fuel, a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity.
• BuyerScout®, the only buyer detection product that predicts who's going to buy and provides dealers with a scored list and information into what consumers are doing, identifying hot prospects before your competition.
• New Service Campaigns, that boost traffic to dealer service bays.
• A new integration with Google Analytics that gives auto dealers enhanced web analytics tracking.

The Digital Marketing Strategies Conference, a PCG event, is a high-level executive planning event designed to assist automotive dealers with creating a highly effective digital marketing strategy for the year ahead. The workshops are hands-on, intimate, highly engaging, and rich in content designed for dealers, managers, and Internet sales professionals who want to stay ahead of their local competition.

"We're looking forward to this event and sharing our solutions and ideas with the dealer community. Auto dealers know they need to create more advanced digital marketing strategies and move from sporadic, generic email blasts to a more structured, automated, and individualized communications process -- but they struggle with how to do it," said Bryan Harwood, Chief Technology Officer of Outsell. "Outsell's platform outperforms other solutions because it adapts to individual consumers' lifecycles and engages with them in a way that is individually effective. The feedback we receive from our dealer customers is extremely positive -- they're experiencing returns that range from 9-30x on their Outsell investment."

Outsell's multi-channel customer engagement platform manages millions of interactions every month for dealers all major automotive brands. To learn more about Outsell, visit the company at booth #106 at the DMSC, or visit www.outsell.com. DMSC will be located at the Napa Valley Marriott Resort & Spa. To register at this event, please visit http://digitalmarketingstrategies.org/register/

About Outsell

Outsell drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle. Dealers using Outsell's proprietary technology are tipped off when customers are most ready to engage, buy or service. Outsell makes dealers' lives easier by keeping them in front of customers on a consistent, individualized basis and automating follow up. The Outsell multi-channel customer engagement platform manages millions of interactions every month for dealers representing all major automotive brands.