SOURCE: Outward Media, Inc.

Outward Media, Inc.

September 17, 2014 08:19 ET

Outward Media Founder and President Paula Chiocchi Selected to Speak at Integrated Marketing Summit on September 23

Data-Driven Marketing Expert to Discuss the Latest in Data Tools and Strategies at Leading Digital Marketing Event in Kansas City

LOS ANGELES, CA--(Marketwired - Sep 17, 2014) - Outward Media, Inc. (OMI) today announced its President and Founder Paula Chiocchi has been selected to speak at the Integrated Marketing Summit (IMS) on September 23 in Kansas City. Chiocchi, a thought leader and innovator in direct marketing, will discuss "Marketing Data Strategies and Best Practices" as part of a 9:25 a.m. panel moderated by Shawn Elledge, CEO of IMS.

Chiocchi's discussion will cover the latest in data tools and strategies that marketers need to be aware of as they plan and implement business-to-business marketing programs.

"There's a reason IMS is quickly becoming one of the most popular digital marketing events in the U.S. The quality of their material is outstanding," said Chiocchi. "I'm very pleased to have been selected to offer my insight into new findings and best practices surrounding data-driven marketing and the data sources that can help businesses reach the right contacts to successfully generate leads and close more sales."

In addition to Outward Media, Chiocchi also oversees BizFACTZ, the largest and most economical business contacts database specifically designed to drive sales, profits and customer growth for entrepreneurs. An easy-to-use self-service platform, BizFACTZ leverages OMI's more than 16 years of data-driven marketing experience, including its expertise in data integration and intelligent B2B customer analysis. Customers can use the platform to interact effectively across multiple marketing channels using verified data that optimizes campaign success and take as little as 10 minutes to execute.

IMS, a one-day event held in key locations throughout the U.S., provides actionable insights, expertise and cutting-edge information in a convenient, affordable one or two-day educational format. Participants will include marketing and advertising professionals and practitioners who want to take their initiatives to the next level through integrated marketing strategies.

Details on the IMS Kansas City agenda, including Chiocchi's discussion, can be found online here, and event registration is available at https://www.regonline.com/Register/Checkin.aspx?EventID=1584045.

About Outward Media and BizFACTZ
BizFACTZ is the largest and most cost-effective business contacts database specifically designed to drive sales, profits and customer growth for entrepreneurs. An easy-to-use self-service platform, BizFACTZ takes the fear out of database marketing, with minimum orders of only $25 and simple credit card payment options. The online service allows small businesses to quickly identify and download contact information associated with their desired target markets across a broad section of business demographics and industries. In partnership with Outward Media, Inc. (OMI), BizFACTZ delivers all the advantages of OMI's proven, verified database technology -- successfully used by the world's largest, most sophisticated marketers -- to small business entrepreneurs. For more information, visit www.bizfactz.com and www.outwardmedia.com or call 310-274-5312.

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