SOURCE: Pure Hospitality Solutions, Inc.

Pure Hospitality Solutions, Inc.

August 29, 2016 11:13 ET

Oveedia Newsletter Launching With Next Iteration of OTA

Updates on Growing Valuation of Central American-Caribbean Travel Platform Remains Primary Focus

LAS VEGAS, NV--(Marketwired - Aug 29, 2016) - Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean Online Travel Agency (OTA) Oveedia, announced today, that the Company is launching an international, bi-lingual newsletter, in conjunction with the release of the next iteration of Oveedia.

"Here in Costa Rica, we have a very strong following and somewhat substantial access to various media outlets," said Melvin Pereira, President and CEO of Pure Hospitality Solutions. "This also provides us with entry to media resources throughout the region; making it easy for locals to see what is going on with Oveedia, the overall Latin American travel market, and the true potential of our OTA, in relation to online travel sales in Central America and the Latin Caribbean. In the U.S., Europe and Asia however, we have to do a little more work to ensure that Oveedia's true value proposition is recognized."

Management indicated that the Oveedia blog, which carries content in both Spanish and English, is full of useful information and interesting topics; and encourages shareholders and interested parties to visit www.OveediaBlog.com as often as possible. However, what this newsletter will primarily focus on, is the continuous developments in and around the Latin American travel market, the growth of online travel sales within LATAM, and most important... where and how Oveedia is making an impact in the industry as a whole. Particularly, in the region of Central America and the Latin countries of the Caribbean. The expectation is that Oveedia's true value proposition will quickly resonate with investors and eventually reflect appropriately in PURE's market value.

Pereira continued, "We realized that while both PURE and Oveedia's social media outlets are extremely content rich, investors may not know where to look, specifically to find the information that will assist with their investment decisions. Likewise, travelers may not have a clear understanding of the current booking options on Oveedia. For example:

"First, investors need continued clarity as to why it is that with every 100 traditional and non-traditional hotels we 'on-board', especially if unique to our database -- which most will be -- we increase the overall valuation of Oveedia by close to $1.5 million... at least. Now approaching 200 'on-boarded' properties, with an almost equal amount 'in queue,' it would seem evident that PURE is substantially undervalued.

"Second... world travelers, Oveedia supporters and Pure investors for that matter, need to be clear that they can in fact, and certainly should, book their hotel stays using Oveedia's platform. Like, right now! Remember, our alliance with Sabre gives us the ability to generate revenues from bookings made around the world. This includes Latin America -- largely South America -- as well as Mexico and Puerto Rico, along with those select and more popular brands within our targeted region, that are already in Sabre's database. So go ahead and book your hotel lodging with Oveedia.com!

"Of course, we remain dedicated to building a prime OTA for the Central American-Caribbean region. Therefore, 'global' bookings are not our core focus; thus, we will not aggressively spend ad dollars to facilitate global bookings."

Management firmly believes that based on the history of the global OTA market, along with the sizable investments made by Expedia and Priceline into similar regions -- like South America -- Oveedia's true value proposition can be better conveyed through this type of dedicated newsletter. In the meantime, interested parties should take the opportunity to connect with PURE and Oveedia through any one of the many social media outlets.

To view part II of the shareholder update, please visit: http://www.purenow.solutions/letter-shareholders/
To View part I of the shareholder update, please visit: http://www.purenow.solutions/letter-shareholders/

To view the second iteration of Oveedia, please visit: http://blog.oveedia.com/oveedia-new-website/

To interact and discuss PNOW with other shareholders, please visit: http://investorshangout.com/Pure-Hospitality-Solutions-Inc-PNOW-65267/

About Pure Hospitality Solutions, Inc.

PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel Internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia, the Central American-Caribbean online travel hub.

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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Team PURE
    IR Div. (800) 889-9509