LAS VEGAS, NV--(Marketwired - Feb 25, 2016) - Pure Hospitality Solutions, Inc. (
"It nearly brought tears to my eyes to watch 150 strangers on a JetBlue airplane reach a consensus that of all the destinations JetBlue flies to, Costa Rica was ultimately the unanimous decision," stated Melvin Pereira, President of Pure Hospitality Solutions. "This undoubtedly validates our decision to focus the development of Pure's primary operations in Central America and the Caribbean. It is a win for the Latin America travel industry... a win for the Central American market... and certainly, it is a small victory for me, being a native of Costa Rica, the birthplace of Oveedia."
On Monday, February 22nd, 2016, CREATIVITY released a video (https://www.youtube.com/watch?v=EPurzKVTlU4) showing a micro campaign launched by JetBlue called, "Reach Across the Aisle." This social experiment aimed to demonstrate that when given the opportunity, people will choose to compromise, find common ground and discover that teamwork is inherent, even amongst strangers. The Challenge? Passengers would win a free JetBlue roundtrip ticket to anywhere the airline travels (domestic or international), but only if all 150 traveling strangers unanimously decided on a single destination.
For more information on how Oveedia is validated by the Reach Across the Aisle social experiment conducted by JetBlue, please visit: http://www.purenow.solutions/jetblue-social-experiment/.
Ultimately, after much discussion, lobbying, and presentations of debate; 150 JetBlue passengers, unanimously chose to travel to Costa Rica.
What this JetBlue experiment did for Pure was prove that Central America is an undiscovered, untapped market that travelers truly wish to experience. "We chose to build Oveedia as the premier online travel agency for Central America and the Latin countries of the Caribbean, because we know this to be true," commented Mr. Pereira. "And from a business perspective, we are not reinventing the wheel."
Mr. Pereira concluded, "We are carving out a niche in online travel by aggressively pursuing a region of the world that is in the midst of rapid economic development and an explosive growth in tourism. Not to mention, producing a brand that has the first mover advantage in a $34 Billion market. Oveedia.com is the type of OTA major companies like Priceline consider for acquisition, and we intend to bring this type of value to our shareholders."
About Pure Hospitality Solutions, Inc.
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand. PURE is the creator of Oveedia, the Central American-Caribbean online travel hub.
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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.
Contact Information:
Contact:
Team PURE
IR Div.
(800) 889-9509