Monsanto Canada Inc.

Monsanto Canada Inc.

November 15, 2010 14:39 ET

Over 325 Take DEKALB® 5-Bean Pod Challenge!

Entries of winner and other participants drive home improved yield potential

GUELPH, ONTARIO--(Marketwire - Nov. 9, 2010) - Scott Swain, of Blackstock, Ontario is the winner of the DEKALB® Brand 5-Bean Pod Challenge. Swain, who farms 250 acres of corn and soybeans, including 75 acres of Genuity® Roundup Ready 2 Yield® soybeans in 2010, had his name drawn from the more than 325 eligible contest entries and will receive five skids of Genuity® Roundup Ready 2 Yield® soybeans for 2011 planting.

The DEKALB 5-Bean Pod Challenge ran from August 1, 2010 to October 1, 2010 across Canada and was developed to encourage farmers to experience first-hand the benefits of the new Genuity® Roundup Ready 2 Yield® soybean trait technology.

"It was a fun way to do a field check," says challenge winner Swain. "I was pleased with what I saw. Two and three bean pods on a plant are the norm, but with the new Genuity® Roundup Ready 2 Yield® technology, I saw 4-bean pods, 5-bean pods and we even had a 6-bean pod in our field. That's unheard of!"

Denise Hockaday, DEKALB marketing manager, says the main objective with the 5-Bean Pod Challenge was to create a hands-on and real way that users of the new technology could tangibly experience its benefits. "This breakthrough technology is all about a significant increase in yield potential, as evidenced by more beans produced, which ultimately translates into more bushels in the bin and more profit potential. More than five years of research data demonstrates that Genuity® Roundup Ready 2 Yield® soybeans offer yield improvements compared to original Roundup Ready soybeans. The 5-Bean Pod Challenge was an excellent and practical way to demonstrate that at the field level."

Hockaday says they were overwhelmed not just by the number of entries in the short 3-month timeframe, but also by the excitement and anecdotal stories from the field associated with the 5-Bean Pod Challenge. Of the 339 total eligible entries, 224 were from Ontario and 115 were from Quebec. To enter, participants had to scout their Genuity® Roundup Ready 2 Yield® soybean fields in-season, find a plant with a 5-bean pod and then enroll in the 5-Bean Pod Challenge, which included submitting a picture of their 5-bean pod prior to the October 1, 2010, closing date.

As for the winner, he is looking forward to taking delivery of his five skids of DEKALB soybeans in time for 2011 planting. "My experience with Genuity® Roundup Ready 2 Yield® soybeans this year was excellent and what I saw by participating in the 5-Bean Pod Challenge was validated with my harvest results, so I'm really looking forward to planting more of these soybeans in 2011," said Swain.

DEKALB brand seed is part of the larger global Monsanto family. Monsanto Canada Inc. is headquartered in Winnipeg, Manitoba. Monsanto Company is an agricultural company and a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. Learn more about our business and our commitments at www.monsanto.ca.

Editor's note: a high res photo of the DEKALB 5-Bean Pod Challenge winner is attached separately and available for use. Pictured in the photo from left to right are Don Swain, Scott and Nicole Swain and little Taylor.

Monsanto Company is a member of Excellence Through Stewardship(SM) (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto's Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship(SM) is a service mark of Excellence Through Stewardship.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. DEKALB®, Genuity®, Roundup®, Roundup Ready®, and Roundup Ready 2 Yield® are registered trademarks of Monsanto Technology LLC, Monsanto Canada, Inc. licensee. ©2010 Monsanto Canada, Inc.

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