March 01, 2011 00:30 ET

Over 35 Million In-Vehicle Infotainment (IVI) Systems Expected to Ship in 2015, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - March 1, 2011) - In an effort to recover from the 2008-2009 downturn in the automotive industry, automakers are starting to capitalize on the demand for the same dynamic multimedia experience in the car that consumers have become accustomed to in the home; that is, to integrate in-vehicle infotainment (IVI) systems into a wider range of automobiles in order to reenergize new vehicle sales. As a result, new In-Stat ( research forecasts that over 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015.

"In order to compete, the automotive industry must now keep pace with the innovation and scalability found in the consumer electronics industry," says Stephanie Ethier, Senior Analyst. "Along with a rich multimedia experience, today's drivers and passengers are also demanding constant connectivity in the car. The majority of automakers are embracing this demand for connectivity and forming strategic partnerships with technology and software companies to offer solutions that will enable consumers to access digital content in and out of the automobile via both wired and wireless options."

Recent research findings include:

  • Due to the wide consumer acceptance of smartphone apps, the smartphone will be the preliminary source of in-vehicle infotainment and connectivity.
  • The semiconductor TAM for IVI system suppliers will grow nearly 110% between 2010 through 2015, with the largest opportunity residing with those companies supplying applications processors, Wi-Fi/Bluetooth/GPS/FM combo chips and SDRAM.
  • The BOM of a typical IVI system will be US$75.78 in 2015.

New In-Stat research, In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience (#IN1104761ID), provides an overview of the major IVI systems incorporated into automobiles today as well as market size forecasts for the overall automobile industry, and the automobile market that incorporates IVI systems. A discussion on market drivers and challenges IVI suppliers and manufacturers will face is included along with:

  • A summary of the different IVI systems by auto manufacturer including: Audi's Multi Media Interface, BMW's iDrive, Ford's SYNC, Kia's UVO, Nissan's Leaf connected by AT&T, and Toyota's Entune
  • An overview of some of the leading silicon suppliers including: Broadcom Corporation, Freescale Semiconductor, Intel Corporation, Marvell, Nvidia, and STMicroelectronics
  • A review of connectivity options including: secure digital (SD) cards, universal serial bus (USB), Bluetooth, Wi-Fi, and mobile broadband

About In-Stat
In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

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