May 18, 2010 11:11 ET

Over 80% of Online Shoppers Are Also Online Buyers

ROCKVILLE, MD--(Marketwire - May 18, 2010) - has announced the addition of eMarketer's new report "Retail E-Commerce Forecast: Cautious Optimism," to their collection of E-Commerce market reports. For more information, visit

US retail e-commerce sales (excluding travel) totaled $132 billion in 2009, down 0.4% from 2008. EMarketer forecasts online sales will begin to rebound this year and hit full stride in 2011.

The Retail E-Commerce Forecast report tracks the trends that will influence online sales in the near and far future.

Web research has become a priority for value shoppers in today's recession. Currently 86% of Internet users are online shoppers -- they browse, research and compare products on the Internet, but do not necessarily buy online. As a result, though often ignored, store sales influenced by online research are three times higher than e-commerce sales.

Even so, many consumers opt to buy online for convenience, price and broad product selection. Over 80% of online shoppers are also online buyers.

Even after a decade, some online consumers still refrain from buying online due to security and privacy concerns or the inability to touch and feel products. But Web retailers are adding new content and features to overcome these hurdles.

Topics covered in the report include...

  • What is the forecast for retail e-commerce and online travel sales?
  • How does the recession impact online sales and shopping habits?
  • What percent of online consumers research and buy products on the Internet?
  • What is the influence of online research on store sales?
  • And many others...

For more information, visit

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