SOURCE: InsideView


November 18, 2013 09:00 ET

Over Seventy-Five Percent of Users Surveyed Say InsideView for Sales™ Improves Conversions

Eighty Percent Find InsideView Data to Be Accurate or Very Accurate While Applauding InsideView Watch Lists, Alerts, and Insights Functionality

SAN FRANCISCO, CA--(Marketwired - Nov 18, 2013) -  InsideView®, Inc. today revealed the results of its annual survey of InsideView for Sales™ users on the CRM platform. InsideView infuses each CRM record with accurate company and contact data, real time social insights and relevant news about prospects and companies so that sales professionals can engage prospects and win deals more effectively. The survey, which was completed earlier this month, queried five hundred InsideView for Sales users. It reveals:

  • InsideView Smart Data Increases Conversions - Three of four users (75.5%) identified InsideView data as instrumental in converting opportunities to deals. Additionally, the vast majority of users (80.3%) find InsideView data to be accurate or very accurate.
  • InsideView Watch Lists, Alerts and Real Time Insights Contribute to Wins - Although the majority of sales professionals cite InsideView data as essential to sales success, other features were also cited. Users identified Watchlists and Alerts (47%), real time news and social insights (40.6%), and professional connections (27.4%), as important to increased conversions.
  • InsideView List Building Cited for Efficient Sales - The majority of respondents, (63.9%) use the InsideView list-building feature to focus sales efforts and find appropriate prospects.
  • InsideView for Sales is integral to sales processes - The vast majority of respondents (91.3%) rate InsideView to be an essential part of their corporate sales process. Of these, 18.3 percent of users say that InsideView for Sales is "extremely important" to their sales process.
  • Many customers use InsideView for Sales in conjunction with other InsideView solutions - While all customers surveyed are using InsideView for Sales with CRM, a significant percentage of respondents (16%) are also using InsideView for Marketing and/or InsideView for Account Management within their CRM or marketing automation system.

Brian Kelly, CMO of InsideView, commented: "Accurate and timely data is the key to knowing when to engage a prospect and what to say. If all you have is contact data and inaccurate contact data at that, your sales productivity will suffer. Sales teams can no longer afford to settle for inaccurate data. InsideView provides the most accurate data on the market, as echoed by our users, and couples that data with insights and connections to increase sales effectiveness. From within their CRM system, our customers use InsideView for Sales to find more leads, close more deals, and retain and grow their accounts. We are pleased that so many users are experiencing success with InsideView."

CRM Intelligence Delivers Results
InsideView for Sales is built on the InsideView CRM Intelligence Platform™. Only InsideView delivers the data, insights and connections that sales professionals need on to build pipeline, engage prospects and close bigger deals, faster. InsideView maximizes sales and account management results by revealing actionable information about prospects and companies within CRM. With InsideView, sales professionals are able to more easily engage prospects, build trust and close bigger deals.

About InsideView
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit

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