SOURCE: Adify

March 02, 2009 09:30 ET

Overexposed on Yahoo Or Another Portal? Balance Your Media Portfolio With a Vertical Ad Network

Live Adweek Webcast Brings Together Experts From Adify, comScore and PERISCOPE to Reveal Secrets in Cutting Down Waste in Ad Buys and Minimizing Overexposure on Portals

SAN BRUNO, CA--(Marketwire - March 2, 2009) - Adify (www.adify.com), the premier vertical ad network management company, today announced a free live Webcast with Adweek Media Group to help marketers and media planners avoid the pitfalls of spending too much time with portals or non-transparent ad networks. Listen-in on Tuesday, March 10, at 2 p.m. ET as experts divulge secrets and strategies for reaching targeted audiences through multiple online channels. The Adweek Webcast will also be available on-demand on www.adify.com.

What: "Overexposed on Yahoo Or Another Portal? Learn How To Balance Your Media Portfolio with a Vertical Ad Network"

When: Tuesday, March 10, 2:00 - 2:45 p.m. EDT

Who: Panelists are comScore Chairman Gian Fulgoni, Adify General Manager Rodney Mayers, Adweek Digital Editor Brian Morrissey, and PERISCOPE Sr. Digital Media Specialist Sarah Zielie

Where: Register here

"Market pressures are forcing marketers to scrutinize agency ad spend. Putting all your money in the biggest portals is a close-minded view that could lead to over-exposure, inefficiency, and unhappy clients," said Rodney Mayers, general manager of Adify. "Balance is important and savvy marketers are learning how to reach target audiences through multiple channels such as vertical ad networks. Furthermore, a survey we conducted among media planners revealed that transparency is a crucial benefit of using a vertical ad network."

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.