SOURCE: Overlay.TV


February 17, 2009 15:40 ET

Overlay.TV Opens Its API to Developers and Video Producers

Ability to Create Widgets and Customized Video Applications Brings New Level of Interactivity to Online Video

OTTAWA--(Marketwire - February 17, 2009) -


Overlay.TV, an interactive video platform that customizes online video by layering on additional content, today announced it is opening its API to software developers. Developers and producers can now rapidly build engaging video experiences that are easy to modify and quickly designed from the ground up by creating applications, widgets and other customized solutions to enhance the interactive features of online video. Overlay.TV's new Labs website ( features the SDK download, registration for a developer key, sample projects and more.

Labs showcases the range of possibilities available using Overlay.TV's platform by posting recent examples of customized projects Overlay.TV has developed. Projects include an iJustine product "endorsement," a customized karaoke app for Kidz Bop, a World of Warcraft widget, and an XLSuite free website app for bands. Reference implementation will be provided in open source or CC formats and developers are encouraged to use these to spark creativity.

Additional Features Available on Overlay.TV Labs site:

  • YouTube Uploader -- With a one-click install, this desktop YouTube AIR app makes it easier to upload videos to YouTube and directly add Overlays with a split screen setup for easy drag and drop. The Overlay.TV app also boasts larger file size limits making room for up to 10 GB instead of the standard YouTube limit of 1 GB.
  • Open Community -- Those who are not interested in developing applications of their own, but still want the opportunity to test out apps as soon as they become available, are welcome and encouraged to join the Labs community. The site also hosts forums for developer discussions.

The following project examples, created by Overlay.TV, will appear on the Labs site as a basic template for future apps and widgets, and show the range of creative options and customization available using the Overlay.TV platform:

  • iJustine Product Endorsement Videos -- Thousands clamor for the approval of famed vlogger and social media expert, iJustine. Overlay.TV has partnered with iJustine to produce various product endorsement videos, with a tongue-in-cheek tone, where creators have the power to literally put products in iJustine's hand.
  • Kidz Bop -- Kids use this karaoke app to singalong to their favorite songs using lyrics Overlayed in the music video and their singalong appears right inside the video itself.
  • World of Warcraft -- Checking out in-game videos from top players is a widespread way of getting tips and advancing your game. One thing that is currently missing from these videos is player stats, and serious gamers always check out stats. This clever widget combines data and video so gamer stats appear alongside the video, all in one place.
  • iXLd -- A tool for creating free band websites which includes integration with XLSuite to provide a fan club-building platform along with the video benefits of Overlay.TV's technology. Bands have five free design options to choose from.
  • -- Overlay.TV provides the video capabilities for this 150,000 member nightlife/music social media site. Area music events are listed, and members can create their own blogs and share their favorite media with friends. Overlay.TV makes it easy to add Overlays to favorite videos, and share them, without ever leaving the community.


"Working with developers and partners to produce technical solutions is an important part of the Overlay.TV adoption strategy. We have engineered deep capabilities into our platform that will only ever be fully exploited by partners and developers who extend our base solution to solve specific content and marketing problems." -- Ben Watson, VP Marketing, Overlay.TV

"We're clearly moving to a world of distributed media platforms, rather than media endpoints. Lightweight APIs and tooling are going to be needed for easily syndicated rich video content, generated by users. That's the space Overlay.TV is addressing." -- James Governor, Principal Analyst, RedMonk

"Overlay.TV is definitely changing the way we think about online video as an application for end-users. Opening up the capabilities of interactive video through the SDK and API means we were able to very rapidly build an Adobe AIR app with an end-to-end desktop experience for find and click video." -- Andre Charland, President and CEO, Nitobi

About Overlay.TV
Overlay.TV provides an interactive video platform that enables brands and content owners to better engage audiences through video, integrated interactive widgets, content and advertising tools. These tools facilitate better investment in online video, including everything from hyperlinks to video-in-video mashups, as well as end-to-end video platform integration. Overlay.TV is a venture-backed private company. For more information, please visit

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    SHIFT Communications
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