November 28, 2007 15:36 ET Rated Best in Class for Holiday Shopping

SALT LAKE CITY, UT--(Marketwire - November 28, 2007) -'s (NASDAQ: OSTK) website topped all mass merchant retailers, according to a month-long series of bracketed, head-to-head performance tests culminating in the ultimate challenge on "Cyber Monday."

The tests, conducted by Gomez, Inc., the leading provider of on-demand web application experience management solutions, as part of its first "Merchant Madness Holiday Tournament," are designed to identify websites that are consistently responsive and available to shoppers. Of the 64 retailers in the competition, outperformed all others in the "Mass Merchant," bracket -- including, Nordstrom and J.C. Penney -- and ended the tournament with a strong second place overall ranking.

"We learned early on that a fast site creates happy shoppers, and happy shoppers buy more, and buy more often," said CEO Patrick Byrne. "From a business perspective, building a fast website has been a top priority, and it's very satisfying to see the results reflected in Gomez's performance testing."

The Merchant Madness finals, held on Cyber Monday, saw edged out by

"Overstock and Blockbuster, while very different business models, got this far in the tournament as they evidently put their customers' experience at the very center of their website strategy, from site design through to reliable delivery at the end-user's desktop. We congratulate them both," said Matt Poepsel, Gomez's vice president of performance strategies.

The NCAA tournament-style brackets, showing all competitors and their progress toward the finals, can be seen at:

About, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at is a registered trademark of, Inc. All other trademarks are the property of their respective owners.

About Gomez

Gomez is the leading provider of on-demand web application experience management solutions, helping the world's top businesses ensure quality web experiences for their customers. Gomez® ExperienceFirst™ applications are used by more than 1,000 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies. Founded in 1997, Gomez provides the industry's only complete solution for managing the web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 25,000 data sources worldwide. For more information, please visit

Gomez® and® are registered trademarks of Gomez, Inc

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the relationship between the speed of a site to the fast site to customer satisfaction and customer satisfaction to increased revenue, as well as all such other risks as identified in our Form 10-K for the year ended December 31, 2006, and all our subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.