SOURCE: U-Be-Livin-Smart


April 22, 2013 11:00 ET

Overwaitea Food Group and U-Be-Livin-Smart Partner to Bring Nutrient-Dense Foods to British Columbia

Nutrient-Dense "Karma"ffins Now Available at Save-On-Foods and Overwaitea Food Group Subsidiaries

TORONTO--(Marketwired - Apr 22, 2013) - U-Be-Livin-Smart (UBLS), an innovative new provider of healthy, affordable nutrient-dense foods, today announced the launch of its "Karma"ffin products in British Columbia and Alberta. The healthy muffin, the first of four nutrient-dense products that the company will introduce this year, is now available at Save-On-Foods locations in British Columbia and Alberta, as well as in its subsidiary grocery stores (PriceSmart Foods, Cooper's Foods, Overwaitea Foods, Bulkley Valley Wholesale and Urban Fare).

U-Be-Livin-Smart, a new kind of food company, is dedicated to producing healthy, great tasting, nutrient-dense foods and snacks that have no additives or preservatives. The company's "Karma"ffins are wholesome nutrient-dense muffins that deliver seven grams of protein, one whole serving of fruits and vegetables, three grams of fiber and only 130 calories per muffin. The muffins are gluten and nut free and contain no added oil, salt or sugar. They are currently available in four delicious flavors: Apple Cinnamon with Chia seeds, Belgian Chocolate with Banana, Orange Cinnamon with Mango, and Smoothie Berry with Coconut.

"In today's food market, it's often hard to discern between the products that actually deliver real health benefits and those that simply market themselves as such," said Tim Sinclair, co-founder, U-Be-Livin-Smart. "Our team is dedicated to producing nutrient-dense products with real and tangible health benefits without compromising taste, and we look forward to working with Overwaitea Food Group, a well-loved and trusted brand in British Columbia and beyond, as well as with other grocery retailers, to make healthy eating more achievable for a greater number of consumers."

"We are thrilled to be working with U-Be-Livin-Smart to bring an affordable, innovative new breakfast and snack choice to our health-conscious consumers," said Heather McColl, Nutrition Specialist, Overwaitea Food Group. "We're constantly striving to provide our customers with a wide selection of the best products available on the market today, and we're pleased that we're able to work with companies like U-Be-Livin-Smart to meet that goal." 

"Karma"ffins are now available in select Overwaitea Food Group locations across British Columbia and Alberta. They can be found in the frozen bakery aisle. Promotional pricing will be in effect at these retail locations from April 22nd to the 25th. For more information on U-Be-Livin-Smart and its products, please visit

What's Nutrient Dense?
When a food is "nutrient dense" it means it has the highest rate of nutrients with the fewest amount of calories. Eating a nutrient rich diet of healthful all-natural foods is a beneficial way to reduce the risk of heart disease, diabetes and cancer. U-Be-Livin-Smart starts with ten pounds of raw ingredients and using a patent-pending process retains the vital nutrients transforming them into one pound of delicious health food without using additives and preservatives.

U-Be-Livin-Smart is a new kind of food company producing healthy, great tasting, nutrient-dense foods and snacks. Founded by an experienced team of food industry professionals, U-Be-Livin-Smart is launching four affordable food lines in 2013. Focused on creating innovative, all natural products with no additives or preservatives, U-Be-Livin-Smart also works diligently on fighting hunger and undernourishment in communities throughout North America. For more information on U-Be-Livin-Smart, please visit

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