Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


August 18, 2009 16:06 ET

Overwhelmingly Positive Feedback From Loyal Big Rock Drinkers Means Big Rock Lime Here to Stay

CALGARY, ALBERTA--(Marketwire - Aug. 18, 2009) -

Editors Note: There are two photos associated with this Press Release.

Big Rock Brewery Income Trust (TSX:BR.UN) - Loyal Big Rock drinkers showed their support for the Canadian-owned craft brewery and the launch of their newest brew: Big Rock Light Lime Lager. Big Rock has responded: Big Rock Lime will now be available year round.

The launch of a new beer is always a busy time for a brewery but this launch was a galvanizing moment for Big Rock because it was a reminder that they are still a small, agile company.

Big Rock Lime (originally crafted as a seasonal brew) was launched two days before the start of summer. The citrus infused brew set a record for one-day beer sales, which required Big Rock to adapt quickly in order to meet the unprecedented demand. They revised production schedules, added 5 temporary trucks to their fleet and recruited staff members to help personally deliver the beer. The phones at Big Rock were literally ringing off the hook.

"The launch of Big Rock Lime was very exciting," said Bill McKenzie, Vice President of Sales and Marketing at Big Rock, "Our entire organization put in extra time and effort with the hope of meeting the nation-wide demand for our new beer. And, although the end of summer is near, the demand for Big Rock Lime is still going strong, which is why we made the decision to keep it as an addition to our existing portfolio."

Big Rock Lime Lager is one of many upcoming seasonal offerings from Big Rock Brewery. A new pilot brewery is currently being installed and the brewing team (fresh off the launch of Big Rock Lime) is very excited to have even more opportunity for creativity.

About Big Rock Lime Light Lager

Big Rock is proud of their new premium, light lager with natural lime flavouring. Big Rock Lime contains 4% alcohol by volume and is available in glass bottles, cans and draft. The light, citrusy flavour of this lager pairs well with obvious choices like spicy, grilled meats and vegetables and Mexican favourites like cheesy quesadillas and fresh guacamole.

About Big Rock Brewery

Big Rock Brewery - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer Big Rock boasts a family of eleven exceptional ales and lagers (including their newest brew Big Rock Light Lime Lager), Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea.

To view the photos associated with this press release, please visit the following link:

Contact Information

  • Big Rock Brewery Ltd.
    Tara Nychkalo
    Communications Manager
    (403) 203-3746