Owens Corning

Owens Corning

January 12, 2011 11:29 ET

Owens Corning Launches EcoTouch™ PINK™ FIBERGLAS® Insulation With PureFiber™ Technology

Sets a New Benchmark for Insulation Performance Designed to Make Canadian Homes More Energy-Efficient and Sustainable

TORONTO, ONTARIO--(Marketwire - Jan. 12, 2011) -

Editors Note: There is a photo and a video included with this release.

Owens Corning (NYSE:OC), manufacturers of PINK™ FIBERGLAS® insulation and other energy-saving products, is pleased to announce the launch of its EcoTouch™ PINK™ FIBERGLAS® insulation with PureFiber™ Technology in Canada. 

EcoTouch™ insulation establishes the new benchmark for insulation performance by fusing the industry-leading thermal and acoustical performance characteristics of Owens Corning PINK™ FIBERGLAS® insulation with PureFiber™ Technology. The result is an entirely new class of high- performance, formaldehyde-free residential and commercial insulation made, with natural**** ingredients and over 70*** per cent recycled content. And they are 3rd party GREENGUARD Indoor Air Quality Certified(SM), meeting the most stringent certification standards. A great choice for home energy savings!

"We are thrilled to introduce EcoTouch™ PINK™ FIBERGLAS® Insulation, made in Canada with PureFiber™ Technology," says Ric McFadden, Vice President of Building Materials at Owens Corning Canada. "We know that our customers are increasingly interested in sustainable building solutions and that our new EcoTouch™ PINK™ products will help Canadians make their homes more energy-efficient, while providing the same thermal performance they have come to rely on in Owens Corning products. This newest innovation reflects our relentless pursuit of environmentally sustainable and efficient ways to insulate Canadian homes."

The launch of EcoTouch™ PINK™ FIBERGLAS® Insulation with PureFiber™ Technology marks the end of a 70-year-old Owens Corning binder platform.

The features of the new EcoTouch™ PINK™ products will provide Canadians with more opportunities to protect the environment.

  • Manufactured with over 70*** per cent recycled content – the highest recycled content for fiberglass insulation in Canada – EcoTouch™ PINK™ insulation products will help Canadians participate in glass recycling efforts, keeping waste out of landfills and turning it into usable products.

  • EcoTouch™ PINK™ products are made with PureFiber™ Technology, with natural**** materials and are formaldehyde-free formulation.

  • Every pound of glass fibre insulation annually saves 12 times more energy than was originally used to produce it.

  • Customers installing up to 15 inches of EcoTouch™ PINK™ FIBERGLAS® batt Insulation or 18 ½ inches of PROPINK® Blown Insulation to meet the recommended standard of R-50 can save up to a half a ton** of greenhouse gases every year, year after year.

  • Most importantly, the EcoTouch™ PINK™ FIBERGLAS® Insulation products meet the stringent requirements of being GREENGUARD Indoor Air Quality Certified(SM)- 3rd party testing.

"EcoTouch™ PINK™ FIBERGLAS® Insulation with PureFiber™ Technology products are a true representation of the Owens Corning brand and what we stand for in the Canadian market – sustainability, innovation, quality and comfort," says McFadden, "With our new EcoTouch™ insulation we want to empower Canadians to make their lifestyles more sustainable, while balancing environmentally responsible choices with budget considerations. With the amount of money spent on residential green buildings set to rise by 35 per cent between 2006- 2013, these products are a welcome insulation solution both for do-it-yourselfers and for professionals."

The benefits of using EcoTouch™ PINK™ FIBERGLAS® insulation with PureFiber™ Technology also include:

  • Guaranteed thermal performance for the life of one's home
  • Significant money savings* on heating and cooling bills
  • Softness and fast and easy handling and installation, with less dust than all other fiberglass insulation products
  • Helps save energy when insulating small gaps

To learn more about Owens Corning, visit www.owenscorning.ca

About Owens Corning

Owens Corning (NYSE:OC) is a leading global producer of residential and commercial building materials, glass-fiber reinforcements and engineered materials for composite systems. A Fortune 500 Company for 56 consecutive years, Owens Corning is committed to driving sustainability by delivering solutions, transforming markets and enhancing lives. Founded in 1938, Owens Corning is a market-leading innovator of glass-fiber technology with sales of $4.8 billion in 2009 and about 16,000 employees in 28 countries on five continents. Additional information is available at www.owenscorning.com.

* Please note that savings vary.

** Based on an average attic size of 1700 SF with existing R19 insulation, averaged over seven cities in Canada. 

*** Over 70%* recycled content, based on the average recycled glass content in all Owens Corning fiberglass batts, rolls and unbondedloosefill insulation manufactured in Canada.

**** Made with a minimum of 96% by weight natural materials consisting of minerals and plant-based compounds. The colour PINK is a registered trademark of Owens Corning ©2010 Owens Corning. All Rights Reserved.

To view a photo of Owens Corning's new line of insulation please visit the following link: http://www.marketwire.com/library/20110112-owen800.jpg

To view a video demonstration showing how to re-insulate your attic please visit the following link: http://www.youtube.com/owenscorning#p/c/A0D7A524902DF8E1/1/vnOY2rETE2M

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