SOURCE: PulsePoint


January 11, 2012 09:00 ET

OwnerIQ and TubeMogul Join PulsePoint's Leading RTB Partner Program

Real Time Buying Platforms and Their Clients to Gain Instant Access to 400 Million Daily Impressions From 11,500+ Publisher Relationships

NEW YORK, NY--(Marketwire - Jan 11, 2012) - PulsePoint, a global digital media technology company headquartered in New York City, today announced that OwnerIQ and TubeMogul have joined the company's Real Time Bidding (RTB) Partner Program. The partnership program brings smarter solutions to programmatic RTB buying and selling. The latest partners connecting to the exchange will join over 30 companies already in the program and trading live on the PulsePoint RTB Platform.

PulsePoint's RTB technology provides 40 impression-level data attributes, including full-page URL, referrer URL, fold count position, VAST (compatibility) and expandable rich media acceptance, among others. PulsePoint has the highest level of transparency on exchanges, with 95 percent of the bid calls containing the URL, and 50 percent of the available inventory accepting expandable rich media ads. All bid calls contain the patented Real-Time Classifier (RTC) categorization from PulsePoint.

"The PulsePoint RTB Platform Partner Program is the perfect complement to our existing technology," said Eric Mabley, EVP of ad platform for OwnerIQ. "This integration enables OwnerIQ to combine the power of ownership targeting with new inventory providers including richer ad units, such as expandable ads, at greater scale. In addition, the insights derived from the partnership will add value to our customers in the form of better, more efficient advertising and more profitable returns on ad spend."

"We are committed to helping our clients reach their precise audiences at scale with video, and integrating with PulsePoint's RTB Partner Program is expected to be a big win for our brand advertisers," said Max Mead, SVP of business development for TubeMogul. "The Real-Time Classifier (RTC) categorization and smart impression technology will enable us to provide our clients with the most effective ad spend possible."

"Our primary goal is to help our customers transform real-time buying and selling data into actionable insights, greater reach and significant business results," said Scott Portugal, PulsePoint's vice president of business development. "The transparency and smart impression technology embedded into our RTB Platform grants our partners unparalleled access to the underlying attribute data needed to fuel better online advertising."

For more information on the PulsePoint RTB Partner Program, contact Scott Portugal at

Copyright ©2011 PulsePoint, Inc. All Rights Reserved.

About PulsePoint:
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit

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Contact Information

  • Media Contact:
    Carla Vicens Rudder
    blast! PR for PulsePoint
    919-833-9975 x 7003
    Email Contact