December 22, 2014 09:31 ET

OwnerIQ Selected by IAB as Member of Spider and Bot List

Path-to-Purchase Pioneer Trends Ahead of Industry in Preventing Fraud

BOSTON, MA--(Marketwired - Dec 22, 2014) -  If you prefer to be sure that human beings see your ads, OwnerIQ is one of the companies with which you may want to work. That's according to the latest "IAB/ABCe International Spiders & Bots List," which lists industry leaders in spider and bot detection and filtering.

The Interactive Advertising Bureau and the U.K.'s ABC Electronic compile the list with the help of an independent third-party monitoring firm, Im Services. Interested parties may subscribe to the list to see who's on and who's not. Because the list is compiled so carefully, it is considered the gold standard.

"The average rate of fraudulent ad clicks is as high as 36%, depending on when it's measured," said OwnerIQ CEO Jay Habegger. "We're pleased that our own platform averaged just 10% during the month of November, and that our filtering capabilities were able to keep the rate below 2% on a number of individual campaigns. Of course we would like that rate to be 0%, but as we strive to reach that destination, we're pleased that the IAB, ABCe and Im Services recognize the success of our strategy."

The IAB/ABCe International Spiders and Bots list aims to filter well-behaving automated traffic from billing counts in a consistent manner. The list is updated monthly, with quarterly guiding committee meetings. 

About OwnerIQ

OwnerIQ is a digital technology company that helps Brands, Retailers and Manufacturers transform data into powerful online advertising opportunities and increased revenue. OwnerIQ is pioneering the concept of Path to Purchase Media. By transforming retailers' and manufacturers' 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Path to Purchase Targeting solution is the most effective approach to scaling advertisers' programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer / manufacturer monetization, digital shopper marketing and co-operative advertising. For more information, visit

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