Oxford Investments Holdings Inc.
OTC Bulletin Board : OXIHF

Oxford Investments Holdings Inc.

November 10, 2005 14:08 ET

Oxford Investments Holdings Inc. Announces the Expansion of its Celebrity Tan Distribution Market and the Introduction of Celebrity Tan's New Fiberglass Model

TORONTO, ONTARIO--(CCNMatthews - Nov. 10, 2005) - Oxford Investments Holdings Inc. (OTCBB:OXIHF) is pleased to announce the expansion of its Celebrity Tan subsidiary distribution market through local growth, a Western Canada distribution agreement, completion of the export process for its Brazil distributor, and the development of two new models of spray tanning booths.

Locally, Celebrity Tan has grown by recently setting up two new salon locations within the Toronto market. These locations have generated interest from other local salons, which may result in further sales within the Toronto market.

Celebrity Tan believes that the Western Canadian market has not been well penetrated by its competitors, leaving that market wide open to Celebrity Tan's marketing efforts. As a result, the Company has entered into a distribution agreement with Gordon Brothers of Mannville, Alberta. Gordon Brothers will provide Celebrity Tan with sales representation in the Western Canada region. A Western Canadian showroom location is presently being set up to support the sales efforts of Gordon Brothers.

The set up of Celebrity Tan's Brazilian distributorship has required an extensive process to satisfy the import requirements of the Brazilian authorities. That process has been completed, and the first Celebrity Tan spray booth unit for Brazil has been shipped. Celebrity Tan can now look forward to accelerated progress in sales to Brazil.

Through its research of the worldwide sunless tanning market, Celebrity Tan has concluded that the average price point paid by salons to enter that market is $17,000. The Company believes it can greatly increase sales in both North America and Europe by providing sunless tanning booths at that price point. Therefore, the Company has spent four months developing a state-of-the-art fiberglass automatic spray booth that maintains the high standards of our original booth while containing production costs to allow a $17,000 retail price. Further development is underway for a hand-held sunless tanning unit with an overspray booth. The addition of these new models of sunless tanning units to Celebrity Tan's existing product line will give Celebrity Tan's customers choices within the low, average, and higher price points, and allows Celebrity Tan to have complete coverage within its market.

About Oxford Investments Holdings Inc.

Oxford Investments Holdings Inc. previously known as a leading Internet gaming software licensing, reseller and development company providing software solutions to the Internet gaming market, now is the parent company to several subsidiaries that market, sell and distribute a variety of products. Oxford's subsidiaries include International E-Gaming Developers, Inc., a company that markets gaming products to a worldwide clientele, Celebrity Tan Inc., a company that markets UV-free tanning products and booths, and Ontario Private Water Labelling Ltd., a company that specializes in private-label bottled water distribution and sales.


Statements in this press release, which are not historical, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that such statements will prove to be accurate; actual results and future events could differ materially from those anticipated in such statements. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, risks associated with the Company's financial condition and prospects, legal risks associated with product liability and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on suppliers, risks relating to international operations, risks associated with competition and other risks detailed in the Company's filings with securities regulatory authorities. These risks may cause results to differ materially from those projected in the forward-looking statements.

This release does not constitute an offer to sell or a solicitation of an offer to buy any securities, nor shall there be a sale of any securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification of such securities under the laws of any such jurisdiction. This press release was accurate at the time it was issued but may not reflect the Company's current strategy or product offerings.

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