SOURCE: PA Consulting Group US

PA Consulting Group US

October 14, 2013 09:20 ET

PA Consulting Group Patents Dynamic QR Authentication System to Prevent Fraud

QR System Will Be Demonstrated at CTIA MobileCON October 16-18 in San Jose

NEW YORK, NY--(Marketwired - October 14, 2013) - PA Consulting Group (PA) has patented a new technology that allows consumers to instantly confirm the authenticity of luxury goods, tickets and other items via their smartphone. The new dynamic QR system will be demonstrated at CTIA MobileCON at the San Jose Convention Center, Calif, October 16-18, booth 546.

View a video of PA Consulting Group's new dynamic QR system

In this new approach, a continuously changing QR code is attached to a product, device or ticket; the code can then be read and verified by the consumer upon purchase using a smartphone application. Each incarnation of the code is only valid for a specific time frame -- seconds, minutes or hours, depending on the use -- making it virtually impossible for fraudsters to copy. Previously, QR codes were unsuitable for secure authentication purposes, because the codes are easy to copy and duplicate.

PA Consulting Group's system can bring immediate benefits in many areas where security, authenticity, traceability or validity is of significance to the supplier and to the end user, particularly in areas such as consumer products, ticketing, transport, supply chain and pharmaceuticals.

Potential uses for the QR authentication system include:

  • Product authenticity
  • Ticketing for transport and events
  • Advertising and promotions
  • Real-time lotteries and prize events
  • On-packet promotional campaigns

This innovation combines the concepts of machine readable codes and a time changing authentication system to produce an authentication scheme which can be applied to any machine readable code such as 2D barcodes, 3D barcodes and QR codes.

"Up to 10% of all worldwide technology products are counterfeit, and this is an issue that costs the semiconductor industry in the U.S. an estimated $7.5 billion a year," said Steve Crammond, communications expert at PA Consulting Group. "It is also estimated that annually over $200 billion of international trade is lost through counterfeit or pirated products. Counterfeiting has huge implications for many sectors including manufacturing, logistics and the pharmaceutical industry. Our dynamic QR system is a highly effective and very accessible tool that could significantly reduce the impact of counterfeiting across many sectors."

Crammond said that PA Consulting Group is in discussion with a number of potential partners who are interested in utilizing dynamic QR technology to protect their businesses from the far-reaching effects of fraud.

About PA Consulting Group

PA Consulting Group (PA) is an employee-owned firm of over 2,500 people, operating globally from offices across North America, Europe, the Nordics, the Gulf and Asia Pacific. PA has experts in energy, financial services, life sciences and healthcare, manufacturing, government and public services, defense and security, telecommunications, transport and logistics. PA's deep industry knowledge, together with skills in management consulting, technology and innovation, allows them to challenge conventional thinking and deliver exceptional results with lasting impact. For more information about PA Consulting Group, visit www.paconsulting.com/us.

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