Pacific Blue Cross

Pacific Blue Cross

November 18, 2015 14:50 ET

Pacific Blue Cross asks British Columbians to #sharethecare in support of B.C. charities

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 18, 2015) - Until December 6, Pacific Blue Cross is asking British Columbians to Share the Care and help give $75,000 to five organizations improving health and wellbeing in British Columbia.

To celebrate its 75th anniversary, Pacific Blue Cross asked members of its Health Foundation to vote from a list of non-profit organizations who have received past funding. The vote led to five finalists being chosen for a video storytelling campaign.

In each video, a volunteer shares a personal connection to their organization. Pacific Blue Cross has promised each organization a $5,000 donation for participating. British Columbians are now invited to Share the Care and encourage voting for their favourite videos. The two videos with the most votes at the end of the campaign will have their donations increased to $50,000 and $10,000 respectively.

British Columbians are encouraged to vote at www.pac.bluecross.ca/75thAnniversary

The five finalists are:

  • West Kootenay Community TEETH Clinic Society
  • Charlford House Society for Women
  • Canim Lake Band - Tsq'escenemc People
  • Streetohome
  • Crisis Intervention & Suicide Prevention Centre of BC

"One of the outcomes of our campaign is the illumination of grass roots organizations that many British Columbians don't know about," says Richard Taylor, Chair of the Pacific Blue Cross Health Foundation. "We are grateful to all participants and the exceptional volunteers who allowed us to share their personal stories."

Finalists are also spreading the word through social media using the hashtag #sharethecare. Winners will be announced in early January.

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