Pacific Life Helps Facilitate Better Client Conversations Through a New Digital Asset Allocation Platform

NEWPORT BEACH, CA--(Marketwired - Aug 15, 2013) -  Pacific Life is taking diversification digital. Financial advisors can now access quarterly holdings data as well as information about the company's best-selling variable annuity asset allocation portfolios -- Portfolio Optimization Portfolios and Pacific Dynamix^® Portfolios -- anywhere, anytime, online to use for conversations with clients.

"Thanks to this format, advisors can instantly access our two most popular asset allocation solutions with greater ease. The language is simple, the information is focused, and the content tells a complete and engaging story. Any advisor who wants to start a conversation about achieving disciplined asset allocation and broad portfolio diversification within our variable annuities can start it here," says Christine Tucker, vice president, Pacific Life's Retirement Solution Division. That is a particularly important conversation today. Over the past 15 years, asset correlation factors have risen dramatically, making diversification decisions more challenging.

The new digital platform for Portfolio Optimization and Pacific Dynamix is part of Pacific Life's "LIFT" campaign which is focused on educating and reminding advisors and clients about the fundamental benefits of a variable annuity without a rider. Variable annuities now offer a broader range of investment options than at any other period in their history. At Pacific Life this includes options focused on alternative investments that, outside a tax-deferred vehicle, might be tax-inefficient. "Today's investors need professional managers who can look past the traditional Morningstar® style boxes and consider a wider universe of asset classes. Inside a tax-deferred variable annuity, any asset class can be considered without impacting the client's current tax bill," says Tucker.

The digital platform also gives advisors an alternative when presenting investment option information. "Independent advisors have always had traditional paper and web-based information," says Tucker. "This new format is a natural next step in using the power of digital communication to facilitate more meaningful one-on-one client conversations."

Advisors are invited to preview the new platform at www.PortOpt.com and www.PacificDynamix.com. For information about Pacific Life's entire range of variable annuity investment options, visit the Financial Professionals website at www.PacificLife.com or call a Pacific Life consultative wholesaler at (800)722-2333.

About Risk

A fund-of-funds is exposed to the same risks as the underlying funds in direct proportion to the allocation of assets, among other risks. Each fund-of-funds involves direct expenses as well as indirect expenses for the underlying funds, which together can be higher than expenses incurred when investing directly in an underlying fund. Asset allocation does not guarantee future results, ensure a profit, or protect against loss.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2013 is compiled by Pacific Life using the 2013 FORTUNE 500® list.

You should carefully consider a variable annuity's risks, charges, limitations, and expenses, as well as the risks, charges, expenses, and investment goals of the underlying investment options. This and other information about Pacific Life are provided in the product and underlying fund prospectuses. These prospectuses are available from your financial advisor or by calling (800) 722-4448. Read them carefully before investing.

This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S. federal, state, or local tax penalties. This material is written to support the promotion or marketing of the transaction(s) or matter(s) addressed by this material. Pacific Life, its distributors, and respective representatives do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor or attorney.

Variable annuities are long-term investments designed for retirement. The value of the variable investment options will fluctuate and, when redeemed, may be worth more or less than the original cost. Annuity withdrawals and other distributions of taxable amounts, including death benefit payouts, will be subject to ordinary income tax. For nonqualified contracts, an additional 3.8% federal tax may apply on net investment income. If withdrawals and other distributions are taken prior to age 59 1/2, an additional 10% federal tax may apply. A withdrawal charge also may apply. Withdrawals may reduce the value of the death benefit and any optional benefits.

Pacific Life Fund Advisors LLC (PLFA), a wholly owned subsidiary of Pacific Life Insurance Company, is the investment advisor to the Portfolio Optimization portfolios and the Pacific Dynamix portfolios and is responsible for determining the asset allocation mix for each portfolio. PLFA also does business under the name Pacific Asset Management and manages certain portfolios under that name.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance product and rider guarantees, including optional benefits and any fixed subaccount crediting rates or annuity payout rates, are backed by the financial strength and claims-paying ability of the issuing insurance company and do not protect the value of the variable investment options. They are not backed by the broker/dealer from which this annuity is purchased, by the insurance agency from which this annuity is purchased, or any affiliates of those entities, and none makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company.

Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and an affiliate of Pacific Life & Annuity Company (Newport Beach, CA), and are available through licensed third-party broker/dealers.

Documents and/or Photos available for this release:

The new digital platform for Portfolio Optimization and Pacific Dynamix is part of Pacific Life's "LIFT" campaign which is focused on educating and reminding advisors and clients about the fundamental benefits of a variable annuity without a rider.

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 359061