Pacific Life Ranks Number One in Indexed Universal Life Insurance Sales for 2014

NEWPORT BEACH, CA--(Marketwired - May 20, 2015) -  Pacific Life Insurance Company once again led the industry as the number one seller of indexed universal life insurance (IUL)¹ in 2014.² Since introducing its first IUL product in 2005, the company's sales in this category have grown by an average of 19 percent per year for the past five years.³

"To lead the industry for six years in a row⁴ tells us that buyers like our products and our proven track record of treating policyowners as a top priority," said David Rosuck, vice president of marketing communications for the Life Insurance Division of Pacific Life Insurance Company.

IUL policies provide death benefits that can help protect families and businesses from unexpected losses. With an IUL policy, you can benefit from the upside potential of positive index performance without directly participating in the equities markets. Policyowners with Pacific Life Insurance Company IUL policies can choose from up to five indexed accounts that credit interest based in part on the performance of domestic and international indexes.⁵

"This year, we are celebrating a decade in the IUL marketplace," said Rosuck. "To mark this milestone, we are dedicating 2015 to IUL education to help financial professionals⁶ and their clients better understand how IUL policies work."

For an example of the company's educational videos, click here: www.iullearningcenter.com

Financial professionals can learn more about the company's top-selling IUL products by contacting their Pacific Life representative or by calling (866) 722-9555.

Individuals interested in more information should contact their life insurance producer or visit www.PacificLife.com.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.⁷ For additional company information, including current financial strength ratings, visit www.PacificLife.com.

1. Indexed universal life insurance does not directly participate in any stock or equity investments

2. LIMRA International Q4, 2014 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 30 participating companies. "Recurring premium" measures expected annual premiums which can be greater than the target premium.

3. Based on Pacific Life Insurance Company IUL sales 2009- 2014.

4. LIMRA International 4^th Qtr, 2009 - 4^th Qtr, 2014 Confidential Sales Survey of Participating Life Insurance Companies.

5. Availability varies by product.

6. In order to sell life insurance products, a financial professional must be a properly licensed and appointed life insurance producer.

7. Client count as of June 2014 is compiled by Pacific Life using the 2014 FORTUNE 500^® list.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. Look to the strength of the life insurance company with regard to such guarantees, as these guarantees are not backed by the broker-dealer, insurance agency or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company.

Pacific Life's individual life insurance products are marketed exclusively through independent third-party life insurance producers, which may include bank affiliated entities. Some selling entities may limit availability of some optional riders based on their client's age and other factors.

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