Pacific Life Ranks Number One in Indexed Universal Life Insurance Sales for Q3, 2014

NEWPORT BEACH, CA--(Marketwired - Feb 4, 2015) - Pacific Life Insurance Company once again led the industry as the number one seller of indexed universal life insurance (IUL)¹ for the third quarter of 2014, according to LIMRA International. The company's IUL products accounted for 17 percent of the industry's $1.3 billion in sales from January 1 to September 30, 2014.²

"At the end of 2013, we were the number one seller of IUL for the fifth year in a row,"³ said David Rosuck, vice president of marketing communications for the Life Insurance Division of Pacific Life Insurance Company. "Since we entered the IUL marketplace in 2005, industry sales in this product category have increased 762 percent."⁴

IUL policies provide death benefits that can help protect families and businesses from unexpected losses. With an IUL policy, you can benefit from the upside potential of positive index performance without directly participating in the equities markets. Policyowners with Pacific Life Insurance Company IUL policies can choose from up to five indexed accounts with both domestic and international indexes.

"When you decide to include an IUL policy in your financial portfolio, you need to take a look at the track record of the carrier you are considering," Rosuck explained. "In 2015, Pacific Life Insurance Company will be celebrating a decade of offering IUL policies. We are also committed to educating clients and financial professionals⁵ about this type of life insurance and how it can be used in long-term financial plans."

For more information on how IUL works, click here: https://vimeo.com/pacificlifeins/review/84280249/7be5d0c48c

Financial professionals can learn more about the company's top-selling IUL insurance products by contacting their Pacific Life representative or by calling (866) 722-9555.

Individuals interested in more information should contact their life insurance producer or visitwww.PacificLife.com.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.⁶ For additional company information, including current financial strength ratings, visit www.PacificLife.com.

1. Indexed universal life insurance does not directly participate in any stock or equities investments
2. LIMRA International Q3, 2014 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 30 participating companies. "Recurring premium" measures expected annual premiums which can be greater than the target premium.
3. LIMRA International 4th Qtr, 2009 - 4th Qtr, 2014 Confidential Sales Survey of Participating Life Insurance Companies.
4. Annuity Specs,"Advantage Index Sales & Market Report," 2005- 2013.
5. In order to sell life insurance products, a financial professional must be a properly licensed and appointed life insurance producer.
6. Client count as of June 2014 is compiled by Pacific Life using the 2014 FORTUNE 500® list.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. Look to the strength of the life insurance company with regard to such guarantees, as these guarantees are not backed by the broker-dealer, insurance agency or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company.

Pacific Life's individual life insurance products are marketed exclusively through independent third-party life insurance producers, which may include bank affiliated entities. Some selling entities may limit availability of some optional riders based on their client's age and other factors.