Pacific Life Term Life Insurance Sales Increase 237% in One Year

NEWPORT BEACH, CA--(Marketwired - Dec 11, 2014) - Pacific PRIME(SM)Term¹ debuted one year ago and in that time, Pacific Life's term life insurance sales have increased 237%.² A quick, easy application process and competitive rates are helping to fuel sales.

Pacific PRIME Term has no physical exams or other tests for applicants from age 18 to 60 who apply for less than $250,000 of death benefit and up to 20 years of level premium period. Level premium periods of 10, 15, 20, and 30 years are available. Policyowners can also convert their existing term policy to an available Pacific Life cash value life insurance policy with no additional underwriting during a set conversion period.

"The automated and streamlined experience helps make it easy for financial professionals³ to include life insurance in their clients' plans," said Dawn Trautman, senior vice president, information technology and strategic planning for the Life Insurance Division of Pacific Life. "This strong first year of sales tells us that we are filling the needs of financial professionals and their clients. We look forward to introducing the PRIME experience to even more financial professionals in the coming year."

Financial professionals can access more information by visiting www.pacificprimeterm.com to order a free kit or by contacting their Pacific Life representative.

Individuals interested in additional information should contact their financial professional or click here: https://www.pacificlife.com/PL/Life+Insurance/Products

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.⁴ For additional company information, including current financial strength ratings, visit www.PacificLife.com.

1. Pacific PRIME is a registered mark of Pacific Life, all rights reserved. Pacific PRIME Term is term life insurance available in 10, 15, 20, and 30 year guaranteed level premium periods. Policy form #P12TRS or ICC12 P12TRS for simplified underwriting and policy form #P12TRF or ICC12 P12TRF for full underwriting. Form number based on state in which policy is issued. Form numbers will vary based on the age of the insured and the face amount chosen at time of application. Form numbers also correspond to the underwriting method associated with the application.
2. Information based on Pacific Life term life insurance sales from 11/30/2012 to 11/30/2014.
3. In order to sell this product, a financial professional must be a properly licensed and appointed life insurance producer.
4. Client count as of June 2014 is compiled by Pacific Life using the 2014 FORTUNE 500® list.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any crediting rates are backed by the financial strength and claims‐paying ability of the issuing insurance company. Look to the strength of the life insurance company with regard to such guarantees as these guarantees are not backed by the broker‐dealer, insurance agency, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims‐paying ability of the life insurance company.

Pacific Life's home office is in Newport Beach, CA.

Non-guaranteed elements are not guaranteed by definition. As such, Pacific Life reserves the right to change or modify any non-guaranteed element. This right to change nonguaranteed elements is not limited to a specific time or reason.

Pacific Life's individual life insurance products are marketed exclusively through independent third-party life insurance producers, which may include bank affiliated entities. Some selling entities may limit availability of some optional riders based on their client's age and other factors.
14-315 PR-43345-00