Pacific Lottery Corporation
TSX VENTURE : LUK

Pacific Lottery Corporation

September 17, 2008 18:20 ET

Pacific Lottery Corporation Begins Launch Related Marketing Program

CALGARY, ALBERTA--(Marketwire - Sept. 17, 2008) - Pacific Lottery Corporation (TSX VENTURE:LUK) (the "Corporation") is pleased to announce it has begun its launch related marketing activities in anticipation of the upcoming official launch of a new Vietnamese state owned and operated on-line lottery program. This program will exclusively use the Corporation's next generation National On-line Lottery Central System incorporating proprietary lottery terminals, central system software and game technology.

The marketing activities are part of a comprehensive pre and post launch marketing campaign intended to create "top of mind" awareness of the soon to be offered new on-line lottery games. As well, the marketing program will educate the general public about the benefits, convenience and integrity of the only on-line lottery program available in Vietnam. The marketing campaign will use several different mediums to increase public awareness about the impending launch including television, print advertising and flyers. As well, consumer directed promotional items, retailer directed incentives and over 50 additional special service promotional staff are being engaged in order assist in this campaign. Additionally, other launch related activities are continuing to intensify in anticipation of the commercial launch of this new government on-line lottery program.

This announcement is in furtherance of the Corporation's successful completion of the installation of its next generation on-line lottery technology. When launched, this new on-line Lottery program will establish the only government sanctioned online lottery retailer network in Vietnam, all in accordance with the Corporation's newly executed exclusive ten (10) year technology supply and services contract.

In other developments, the Corporation is pleased to announce the recent launch of a new more informative and interactive corporate website at www.pacificlottery.ca.

About Pacific Lottery Corporation:

Pacific Lottery Corporation is engaged in the provision of comprehensive computerized on-line lottery technology and related professional services for delivery to a growing audience of international customers. Today, the Corporation exclusively leads the technical support activities for the only authorised on-line lottery program in Vietnam.

SEC 12g exemption 82-4832

This release contains forward-looking statements within the meaning of the Private Securities Litigation Act of 1995. Investors are cautioned that such forward-looking statements involve risk and uncertainties, which could cause actual results, performance or achievements of the Company, or industry results to differ materially from those reflected in the forward-looking statements. Forward-looking statements are based on the current expectations, projections and opinions of the Company's management, and the Company undertakes no obligation to publicly release the results of any revisions to such forward-looking statements which may be made, for example to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

The TSX- Venture Exchange has not reviewed and does not accept responsibility for the adequacy or the accuracy of this news release.

Contact Information

  • Pacific Lottery Corporation
    Jill L.E. Johnson
    (403) 266-8900
    (403) 266-8909 (FAX)
    Email: info@pacificlottery.ca
    or
    Pacific Lottery Corporation
    480, 2710 17th Avenue S.E.
    Calgary, Alberta T2A 0P6
    Website: www.pacificlottery.ca