Pacific Lottery Corporation
TSX VENTURE : LUK
FRANKFURT : PCF

Pacific Lottery Corporation

May 19, 2009 19:11 ET

Pacific Lottery Corporation Is Exclusively Participating in Developing and Launching a Daily Nationwide Live Television Show of the Vietnamese Lottery Draw Beginning July 1st

CALGARY, ALBERTA--(Marketwire - May 19, 2009) - Pacific Lottery Corporation ("Corporation") (TSX VENTURE:LUK) (FRANKFURT:PCF) has been notified that the Government of Vietnam has approved the exclusive national broadcasting of the Hanoi Lottery Draw on state run television in a dedicated 30 minute television ("TV") show format airing during prime time hours. This nightly, live, half hour television show devoted solely to the broadcasting of the daily lottery draws and results will be a Vietnamese first. The lottery show will commence airing on nationwide State run television on July 1st 2009. The televised lottery draw program will show the selection of the winning combinations of the various lottery games currently offered by the Vietnamese State owned Lottery Company, exclusively using the Corporation's national online lottery technology.

The Corporation further advises that it has been asked by the Vietnamese Lottery authorities to have its marketing personnel exclusively assist in the development, launching and ongoing production of this new prime time TV Lottery show. The Corporation expects that the live broadcasting of this nightly TV show will significantly increase its national marketing efforts of Vietnam's only state authorised online lottery program.

"We are extremely gratified by the continuing confidence the Government has shown in us through its ongoing strong support of the Nation's only online lottery program, as demonstrated by the approval of this momentous event that allows for the first time ever, in Vietnam, the live airing of the daily lottery draws on state run television during prime time hours, which can be seen by millions of Vietnamese TV viewers throughout the country. This development marks a major milestone in the ongoing progress of the Vietnamese Lottery program and will also significantly assist in the boosting of our brand nationally in Vietnam and regionally throughout South East Asia" said Mr. David Aftergood, Founder Pacific Lottery Corporation.

The Corporation will provide a new ball draw machine to mark this special occasion, as part of the launch of this first ever nationally televised lottery program. In this regard, the Corporation is also pleased to announce the purchase of new ball draw machine from the world's leading Ball Draw equipment supplier, SmartPlay International Inc. of New Jersey, USA. The new ball draw equipment is expected to be debuted at the launch of the new Vietnamese TV Lottery show.

Furthermore, the Corporation is pleased to announce that simultaneous with the launch of this new Lottery TV show on July 1st, the State owned Lottery Corporation will begin selling a new proprietary online lottery game supplied exclusively by the Corporation under its existing contract provisions. This new game is known as the two (2) Digit / Pair game. This new online game has recently received all necessary regulatory approvals and was jointly developed by the Corporation and Vietnamese Lottery authorities. It is designed specifically to combat the So De (the illegal lottery) and is intended to directly compete with this unauthorised, well known game. This will be the first time in Vietnam that a game similar to this traditional game is legally allowed to be played by the general Vietnamese public. This new online offering will be exclusively available through the State owned Lottery Corporation's retail network. The Corporation is pleased to assist the Government of Vietnam in its ongoing efforts to combat illegal lottery activities and is looking forward to continuing to build upon its exclusive 10 year contractual relationship with Vietnamese Lottery authorities by providing additional online lottery technology products and services for the proper and lawful operation of jurisdictional wide online lottery programs.

About Pacific Lottery Corporation:

Pacific Lottery Corporation is engaged in the provision of comprehensive computerize on-line and mobile phone lottery technology and related professional services for delivery to a growing audience of international customers. Today, the Corporation exclusively leads the technical support activities for the only authorised State run on-line lottery program in Vietnam.

SEC 12g exemption 82-4832

This release contains forward-looking statements within the meaning of the Private Securities Litigation Act of 1995. Investors are cautioned that such forward-looking statements involve risk and uncertainties, which could cause actual results, performance or achievements of the Company, or industry results to differ materially from those reflected in the forward-looking statements. Forward-looking statements are based on the current expectations, projections and opinions of the Company's management, and the Company undertakes no obligation to publicly release the results of any revisions to such forward-looking statements which may be made, for example to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Neither the Deutche Borse and or the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy and accuracy of this release.

Contact Information

  • Pacific Lottery Corporation:
    Jill L.E. Johnson
    (403) 266-8900
    (403) 266-8909 (FAX)
    or
    Pacific Lottery Corporation:
    480, 2710 17th Avenue S.E.
    Calgary, Alberta T2A 0P6
    Email: info@pacificlottery.ca
    Website: www.pacificlottery.ca